The Amazon ads agency for brands ready to
dominate their category
Amazon shoppers are already close to purchase, but competition is intense. Shout helps improve product visibility, detail-page conversion, targeting, bidding, and retail media efficiency. Get your X-Chart and see what’s holding your listings back.
Get your personalised free X-Chart to find out
What is an X-Chart? A free, guaranteed forecast that shows exactly what Amazon ads could achieve for your business over the next 3, 6 and 12 months.
Jules Garvan
PPC Specialist
19 Years Experience
Trusted by Australia’s most recognised brands
Do these Amazon ad struggles sound familiar?
Buried beneath other sponsored listings
Even with a healthy budget, competitors’ sponsored ads are outranking yours on the page.
Inconsistent sales, no clear pattern
Some weeks perform well, others don’t, with no clear explanation of why.
Campaigns managed with no real strategy
Bids get adjusted reactively, but there’s no clear plan behind what’s actually being optimised for.
New product launches that struggle to gain traction
Without early ad support, new listings get buried before they have a chance to build reviews and sales history.
Your Amazon ads have more potential than the numbers show
Understand your Amazon ads performance
Buried listings, inconsistent sales and reactive bidding all point to the same underlying issue: no clear strategy behind your ad spend. The X-Chart is Shout’s proprietary audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. It gives you a clear, commercial view of what’s working, what’s eating into your margins, and exactly what it will take to turn ad spend into consistent sales.
No obligation to sign
100% Confidential
Personalised for brand
The Amazon ads agency for brands done losing sales to competitors
It’s why brands choose Shout
On Amazon, shoppers rarely scroll past the first few results, which means losing a bid war for a single keyword can cost you the sale entirely. Shout Digital builds Amazon ads strategy with that reality in mind, focusing on the campaigns, keywords and bidding decisions that protect your margin while winning the sale, treating every account with the urgency that comes from knowing a wasted dollar hands the sale straight to a competitor. It’s a level of attention that carries through every part of the account, from how bids are set to how quickly we react when something isn’t performing the way it should.
We’re business people too, and we understand how busy you are.
So here’s our pitch in 30 seconds.
We’re backed by multiple 5-star Google reviews, and every account is handled by a dedicated, senior team with real, hands-on experience managing Amazon campaigns at scale. With 15 years in the industry and clients who’ve generated over $100 million in new revenue, we know what it actually takes to turn ad spend into profitable sales. Book a call, and we’ll show you exactly where to focus first.
Michael Jenkins
Amazon Ads services designed to outsell the competition
Amazon Ads performance depends on both media and retail readiness. Shout helps brands improve targeting, bids, product pages, creative, budgets and measurement so marketplace spend drives profitable sales. Explore our services below to see how we can help.
01
Sponsored products campaigns
Capture high-intent shoppers actively searching for products like yours, right at the moment they’re ready to buy.
02
Sponsored brand campaigns
Build brand visibility and guide shoppers to your store or wider product range over just a single listing.
03
Product detail page optimisation
Improve conversion readiness through stronger content, imagery, reviews and retail basics, so clicks have a genuine reason to turn into sales.
04
Keyword and ASIN targeting
Reach shoppers through the search terms, competitor products and category demand most likely to convert.
05
Budget and ACoS optimisation
Improve efficiency by managing bids, placements, negatives and performance data, so spend goes toward what’s actually driving sales.
We were referred to Shout by Bed Bath N Table who highly recommended them. Shout has increased our organic search by 36% in 9 months and it’s climbing steadily. They are also handling our international campaigns.
Helping a do-it-yourself business do it themselves globally.
Shout helped create an international search strategy to drive brand awareness and demand generation and helped launch several new products successfully.
Trustindex verifies that the original source of the review is Google.
We’ve been working with Shout for our SEO after trying a few other agencies, and the difference has been excellent. The team is knowledgeable, professional and easy to deal with, and they keep us informed with clear updates on our progress each month. We’ve been really happy with the service and results so far.
Posted on Google
Gregory Levett
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We've used Shout for our SEO after trying several other agencies, and couldn't be happier with the team. They're all highly experienced and keep us well updated on our monthly progress.
Posted on Google
Rodney Norris
Trustindex verifies that the original source of the review is Google.
Excellent customer service!
Posted on Google
Thomas Morgan
Trustindex verifies that the original source of the review is Google.
These guys have done great work for my small service-based business. Highly recommend them - It's worth the investment and much, much more :)
Posted on Google
Ash Cherrett
Trustindex verifies that the original source of the review is Google.
Michael and the team are the best in the business - professional, passionate and a pleasure to work with.
Posted on Google
matt alpass
Trustindex verifies that the original source of the review is Google.
Great experience working with Michael and Sangeeta from Shout. The Shout team has supported our digital marketing by building and optimising our SEO strategy from the ground up. Their approach has been thorough, transparent, and consistently results-driven.
A big shout out to Sangeeta in particular as she has been incredible with her dedication quality of work and follow up.
Highly recommend Shout for anyone looking to strengthen their online presence through SEO.
Posted on Google
Michael Harvey
Trustindex verifies that the original source of the review is Google.
I've worked with Michael and his team at Shout Digital on several long term projects over the past 8 years, and I've always been impressed by the professionalism, accountability and frankly honest approach to simplifying digital marketing and providing great, reliable results for our projects time and time again.
We have worked on several Magento and Shopify migrations both domestically and global brands and the technical expertise in replatforming ecommerce sites without losing search equity first class.
Shout Digital is setting a better standard for the whole industry and I would definitely recommend them to brands starting out all the way to established complex marketing operations.
Posted on Google
Nigel Ewart
Trustindex verifies that the original source of the review is Google.
We’ve had a fantastic experience working with Michael, Sangeeta, and the team at Shout. They supported us in building and optimising our SEO strategy from the ground up, taking a thoughtful, data-driven approach that delivered consistent results.
Their process has been transparent and well-structured, with reporting that is clear, easy to understand, and genuinely useful. Sangeeta's communication has been excellent throughout, and we’ve always felt informed and supported.
We highly recommend Shout to any organisation looking to strengthen their online presence through SEO.
Posted on Google
Michael Gammon
Trustindex verifies that the original source of the review is Google.
We've been working with Shout for a little over a year now - moving to external support from an agency was a big transition for us, but one that the Shout team, specifically Matilda & Megan M have supported us with tremendously. Willing and eager to understand our requirements and how to best deliver on that each and every week. We look forward to continuing to work together in the future.
Posted on Google
Jessica Townley
Trustindex verifies that the original source of the review is Google.
Our experience with Michael and the team has been excellent. Their interest and ability to understand our business has been crucial in developing strategies that have improved both the growth and reach of our brand. In addition they have been able to bring in professional creative support to further develop and update our website.
Posted on Google
Michelle Skinner
Meet the people managing your Amazon ads
Real results start with real experience. Every Amazon account is handled by senior specialists who understand the margin pressure that comes with every bid, backed by 15 years managing paid media at scale.
Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
Guy Rintoul
HEAD OF GROWTH
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela Serrano Ruiz
Head of Paid Media
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
Chamal Alahakoon
Head of SEO
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss Kia
SENIOR SEO LEAD
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric Shaikh
DIRECTOR OF CLIENT SERVICES
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna Martin
SEO CONTENT MANAGER
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
Laura Ridley
PAID MEDIA SPECIALIST
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
Amazon ads are a paid advertising system that lets sellers place their products in prominent positions across Amazon’s search results and product pages, whether that’s sponsored listings within search, banner-style Sponsored Brands ads, or placements on competitor product pages. Sellers bid on relevant keywords or products, and ads are served based on a combination of bid amount and relevance, with cost typically calculated on a pay-per-click basis.
The budget depends on your category, competition, and margins, so there’s no universal figure that applies to every seller. Rather than guessing, we first build a guaranteed forecast specific to your products, so your budget is based on realistic, expected returns rather than a rough estimate that ignores your actual margin.
ACoS, or Advertising Cost of Sale, measures how much you spend on ads relative to the revenue they generate, expressed as a percentage. What counts as “good” varies significantly by category and profit margin. A lower ACoS isn’t always better if it means sacrificing sales volume, so the right target depends on your specific business goals and margins, not on a generic benchmark.
Amazon ads can generate visibility and sales relatively quickly, often within the first few weeks, since ads appear in prominent positions as soon as campaigns go live. That said, meaningful optimisation takes time, as we gather data on which keywords, placements and bids are genuinely converting, with stronger, more efficient results typically building over the following months.
Yes, and it’s one of the most overlooked factors in Amazon ads performance. Driving traffic to a listing with weak imagery, thin content, or few reviews often means paying for clicks that were unlikely to convert, so improving your product detail page is usually one of the first things to address alongside your ad strategy.
Yes, ads can help generate the early traffic and sales needed to start building reviews and sales history, both of which influence how Amazon ranks your product organically over time. That said, expectations should be realistic: conversion rates are often lower for new listings without social proof, so campaigns should be structured with that in mind.
Amazon ads tends to be more competitive on a cost-per-click basis than platforms like Meta or TikTok, largely because shoppers are further along in their purchase decision and competitors know it. That higher cost is often offset by greater intent, since Amazon shoppers are typically ready to buy rather than just browsing.
Yes, in most cases. Organic ranking alone rarely fills the entire first page, and sponsored competitors will happily take the placements you’re not bidding on. Running ads alongside strong organic rankings often increases your overall visibility and helps defend your position against competitors targeting your best-performing keywords.
We back our strategies with a guaranteed sales forecast, not vague promises about future results that only get evaluated once the ad spend has already gone out the door. Every account is handled by a dedicated, senior team with real, hands-on experience managing Amazon campaigns specifically. With 15 years in the industry and clients who’ve generated over $100 million in new revenue working with us, we know what genuinely drives profitable sales on Amazon, not just visibility that looks good in a report.
Yes. We commit to a baseline result we guarantee to hit, built from a genuine understanding of your category, margins, competitors and current listing performance, rather than a generic projection pulled from industry averages. Unlike agencies that hand over forecasts with no real accountability attached, this guarantee is built into every X-Chart from the outset, so you have real certainty about what to expect before you spend a single dollar on ad spend.
We’ve scaled over 1,000 brands across a wide range of categories and industries, from established sellers with years of sales history to brand new listings just getting started on the platform. Even outside a client’s specific niche, our senior specialists bring the same research-led, data-backed approach to every new category we take on, rather than applying assumptions or tactics borrowed from a completely different market that may not translate.
Yes. We build launch strategies specifically designed to generate the early traffic, sales and reviews needed to gain momentum, all of which meaningfully influence how Amazon ranks your product organically over time. Campaigns are structured with realistic expectations for a brand-new listing without existing social proof or sales history, focusing on the specific tactics that help new products build genuine traction from day one, rather than treating a launch the same way as an established listing.
Look for an agency that understands Amazon is a marketplace first and an advertising platform second, where margin, listing quality, reviews and bidding strategy all need to work together rather than being managed in isolation. A track record of real, measurable results, transparent and honest reporting, and senior specialists who are genuinely managing your account day to day are also worth prioritising over an agency that simply promises quick wins without the substance or category experience to actually deliver them.
Yes, and this is a common starting point for many of our clients. We typically begin by auditing your existing campaigns to understand exactly what’s underperforming and why, whether that’s inefficient bidding, poorly targeted keywords, wasted spend on irrelevant search terms, or a product listing that isn’t converting the traffic it’s already receiving, before building a strategy focused on turning that spend into real, measurable, profitable sales.
As involved as you’d like to be, and this can also change over time as trust builds. Some clients prefer regular check-ins and detailed performance reporting so they can stay closely on top of every decision, while others are happy to let our senior team manage everything day-to-day, with clear, honest updates along the way so you always know exactly how your campaigns are performing and why.
Beyond Amazon ads, we offer SEO, paid search, Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, digital PR, link building, and integrated marketing strategies that bring multiple channels together under one connected plan, so your Amazon strategy can work alongside your broader marketing efforts rather than operating in isolation.