Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
An AEO & GEO agency making sure AI recommends you first
AI answers, overviews and generative search experiences are changing how customers find and trust information. Get your X-Chart and see where your brand stands.
Get your personalised free X-Chart to find out
Guy Rintoul
Trusted by Australia’s most recognised brands
Search has changed. Has your strategy?
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Invisible in AI-generated answers
Ranking well in traditional Google results, but never mentioned or cited when customers ask AI tools directly.
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Competitors being recommended instead of you
Watching competitors get cited or recommended by AI tools, even when your product or service is just as strong.
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Weak entity and brand signals
Not enough clear, consistent brand information across the web for AI tools to confidently understand and cite.
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Fear of being left behind as search evolves
Concern that AI-driven search is moving fast, and delaying action risks becoming invisible to a growing share of searches.
Google found you, but
AI doesn’t recommend you?
Let’s fix that.
Understand your AEO & GEO performance
Every day your brand isn’t structured to be cited, a competitor is being recommended in your place, whether that’s ChatGPT, Gemini, Perplexity or Google’s AI Overviews answering the exact question your next customer just asked. The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed forecast for your business over the next 3, 6 and 12 months. It gives you a clear, data-backed view of where you’re being missed, and exactly what it will take to become the answer AI recommends.
No obligation to sign
100% Confidential
Personalised for brand
An AEO and GEO
agency built for the
future of search, today
It’s why brands choose Shout
Most businesses have too many disconnected signals and not enough clarity on what actually earns an AI citation. Shout fixes that, strengthening the entity information, structured data and answer-ready content AI platforms rely on to decide who to trust and recommend, so your brand shows up as the answer, not an afterthought. Every AEO and GEO account is handled by a dedicated, senior team, built on understanding what genuinely drives visibility, not chasing every new trend. This isn’t the first time search has changed, and it won’t be the last, which is why we’ve built our reputation on adapting early rather than reacting late, which is exactly why our clients choose Shout to stay ahead as search evolves.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
With 15 years of experience in SEO and digital marketing, Shout Digital has built a reputation backed by multiple 5-star Google reviews, and we’re bringing that same experience to how brands show up in AI-generated answers. As AEO and GEO reshape how customers discover and trust information, that track record matters more than ever. Book a call, and we’ll turn your X-Chart around within 24 hours, so you know exactly where you can get the best results.
Michael Jenkins
AEO and GEO services designed for how AI actually decides
AEO and GEO focus on being useful, trusted and easy to cite when AI systems summarise answers. Shout builds on SEO fundamentals with stronger content structure, proof, entities and measurement.
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Answer opportunity research
Find the questions and comparison prompts that influence customer decisions.
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Citation-ready content
Improve clarity, evidence, structure and specificity so your content can support answers.
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Entity and schema optimisation
Help systems connect your brand, services, products, locations and expertise.
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Competitor answer gap analysis
Identify where competitors are being surfaced and where you are missing consideration.
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AI visibility monitoring
Track how your brand appears across answer engines and generative search experiences.
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AI-enabled marketing
Helps your marketing move faster, become more relevant and respond to customer behaviour with greater precision.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
Meet the team keeping you ahead of search
A senior team that’s spent 15 years staying at the forefront of how search evolves, now applying that same expertise to make sure your brand gets cited, not left behind.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A clear path to being recommended by AI.
Benefits of your X-Chart:
- Talk directly with a senior specialist
- Get your free X-Chart within 24 hours
- Clear, data-backed view of your AI visibility
- Roadmap to close the gap on competitors
1.75m
Increase in SEO sessions
5x
Increase in organic sessions
#1
Google Crategory Rankings
Rated 5 out of 5 stars
Shout has been an energetic and responsive partner, helping us establish a healthy, profitable online presence.
Luke Bowden · Digital Director
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your AEO & GEO questions, answered
Find all the answers to your questions about our AEO & GEO services here.
AEO, or Answer Engine Optimisation, is the practice of structuring content so it can directly and clearly answer specific questions, making it more likely to be pulled into AI-generated answers, featured snippets or voice search results. It typically involves clear, concise formatting and content built around genuine user intent, rather than broad, general topics.