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Case Study
Epitome Fitness

Helping Epitome Fitness flex their muscle outside of Amazon

Epitome Fitness Conversion Rate Grew 2.7x and achieved 17x Return on SEO Spend

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No pain, just gain

ROAS in Paid Search and Social
8x
Return on SEO spend
17x

Building a fit and healthy DTC channel

Our automation strategy migrated first time marketplace shoppers and brand advocates, to buy directly through the Epitome Fitness site

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THE PROBLEM

Epitome has enjoyed amazing success via online marketplaces, but needed to attract new customers outside of Amazon to achieve more profitable revenue streams.

OUR SOLUTION

Our multi-channel digital marketing strategy included an international paid search, organic search and paid social pillar to drive new customer acquisition. We also developed a marketing automation strategy to help migrate first time marketplace shoppers and the brand’s advocates, to making purchases directly through the Epitome Fitness site, for greater margin and to build that direct ecosystem.

ROAS in Paid Search & Social
8x
Return on SEO spend
#3

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