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Our automation strategy migrated first time marketplace shoppers and brand advocates, to buy directly through the Epitome Fitness site
Epitome has enjoyed amazing success via online marketplaces, but needed to attract new customers outside of Amazon to achieve more profitable revenue streams.
Our multi-channel digital marketing strategy included an international paid search, organic search and paid social pillar to drive new customer acquisition. We also developed a marketing automation strategy to help migrate first time marketplace shoppers and the brand’s advocates, to making purchases directly through the Epitome Fitness site, for greater margin and to build that direct ecosystem.
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