Case Study

Baby Bunting

Giving birth to a true multi-channel baby retailer.

Baby Bunting faced fierce competition from online baby retailers when they launched an online presence to augment its bricks and mortar offer. By developing a genuinely multi-channel strategy which leveraged search, social, content and programmatic display, Shout was able to drive brand awareness, increase instore traffic and promote store openings.

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Making multi-channel a screaming success.

Increase in Organica Sessions


Revenue Growth



Return on Ad Spend


In Store Visits

Up 32%

Multi-channel aConsistency

Spend was made more effective by creating a coherent messaging hierarchy across all channels.

“Shout helped us create a single brand with consistency of messaging across online and traditional channels.”

—   Baby Bunting

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