Giving birth to a true multi-channel baby retailer.
Baby Bunting faced fierce competition from online baby retailers when they launched an online presence to augment its bricks and mortar offer. By developing a genuinely multi-channel strategy which leveraged search, social, content and programmatic display, Shout was able to drive brand awareness, increase instore traffic and promote store openings.
Making multi-channel a screaming success.
Return on Ad Spend
In Store Visits
Spend was made more effective by creating a coherent messaging hierarchy across all channels.
“Shout helped us create a single brand with consistency of messaging across online and traditional channels.”
— Baby Bunting