The integrated marketing agency connecting every part of your
growth
Running SEO, paid media, PR and social in isolation leaves gaps competitors are happy to fill. Shout Digital works as an integrated marketing agency, aligning every channel around one strategy, so your marketing works harder.
Get your personalised free X-Chart to find out
Michael Jenkins
Strategy Director
22 years Experience
Trusted by Australia’s most recognised brands
Is disconnected marketing affecting your business growth?
Channels working in silos
SEO, paid media, PR and social all running independently, with no shared strategy or data informing each other.
No clear view of what’s actually working
Fragmented reporting across multiple platforms and providers, making it hard to see the full picture of performance.
Duplicated effort and wasted budget
Different channels unknowingly competing for the same customers or keywords, rather than working together efficiently.
Slow, disconnected decision-making
Multiple agencies or teams needing separate briefings and approvals, slowing down the ability to react and adapt quickly.
Integrated marketing starts with an X-Chart
Understand your integrated marketing performance
Before you invest in integrated marketing, you need to know where your biggest growth opportunity sits. The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed forecast for your business over the next 3, 6 and 12 months. It gives you a clear commercial view of what’s working, where growth is being lost, and exactly what it will take to connect your marketing channels into a stronger, more profitable growth system.
No obligation to sign
100% Confidential
Personalised for brand
The integrated marketing agency built to make every channel work harder
Here’s how we make that happen
Most businesses have plenty of marketing activity but not enough alignment behind it, with SEO, paid media, PR and social all running independently, so wins in one channel never inform the next and budget gets duplicated instead of stretched further. Shout Digital closes that gap, working as a genuinely integrated marketing agency where every channel is built around one strategy, not managed as six separate ones. Every account is handled by a dedicated, senior team spanning SEO, paid media, PR and social, so insights move between channels instead of getting lost between providers. With 15 years of experience and multiple 5-star Google reviews, it’s why our clients choose us over juggling multiple agencies.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
With 15 years of experience in SEO and digital marketing and a place in the top 3% of Google Partners in Australia, Shout Digital has helped clients generate over $100 million in new revenue. We bring that same rigour to connecting every channel into one strategy, rather than managing them in isolation. Book a call, and we’ll turn your X-Chart around within 24 hours, so you know exactly where you stand.
Michael Jenkins
Integrated marketing services
built around your customers
Integrated marketing is not one-size-fits-all, and neither is our approach. Whether you need stronger brand awareness, more qualified leads, better campaign performance or a clearer path from first touch to conversion, our senior specialists build connected strategies around how your customers discover, compare and choose.
01
Growth strategy
Gives you a clear, focused marketing plan that aligns activity to business growth instead of isolated tactics.
02
Channel integration
Reduces wasted effort and improves performance by making every channel support the same customer journey.
03
Campaign integration
Creates stronger campaign impact by making customers see the right message across the right channels at the right time.
04
Customer journey optimisation
Increases leads, sales and repeat customers by removing friction and improving the path to conversion.
05
Performance reporting
Helps you see what is working, where budget is being wasted and where the next growth opportunity is.
06
AI-enabled marketing
Helps your marketing move faster, become more relevant and respond to customer behaviour with greater precision.
We were referred to Shout by Bed Bath N Table who highly recommended them. Shout has increased our organic search by 36% in 9 months and it’s climbing steadily. They are also handling our international campaigns.
Helping a do-it-yourself business do it themselves globally.
Shout helped create an international search strategy to drive brand awareness and demand generation and helped launch several new products successfully.
Trustindex verifies that the original source of the review is Google.
We’ve been working with Shout for our SEO after trying a few other agencies, and the difference has been excellent. The team is knowledgeable, professional and easy to deal with, and they keep us informed with clear updates on our progress each month. We’ve been really happy with the service and results so far.
Posted on Google
Gregory Levett
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We've used Shout for our SEO after trying several other agencies, and couldn't be happier with the team. They're all highly experienced and keep us well updated on our monthly progress.
Posted on Google
Rodney Norris
Trustindex verifies that the original source of the review is Google.
Excellent customer service!
Posted on Google
Thomas Morgan
Trustindex verifies that the original source of the review is Google.
These guys have done great work for my small service-based business. Highly recommend them - It's worth the investment and much, much more :)
Posted on Google
Ash Cherrett
Trustindex verifies that the original source of the review is Google.
Michael and the team are the best in the business - professional, passionate and a pleasure to work with.
Posted on Google
matt alpass
Trustindex verifies that the original source of the review is Google.
Great experience working with Michael and Sangeeta from Shout. The Shout team has supported our digital marketing by building and optimising our SEO strategy from the ground up. Their approach has been thorough, transparent, and consistently results-driven. A big shout out to Sangeeta in particular as she has been incredible with her dedication quality of work and follow up. Highly recommend Shout for anyone looking to strengthen their online presence through SEO.
Posted on Google
Michael Harvey
Trustindex verifies that the original source of the review is Google.
I've worked with Michael and his team at Shout Digital on several long term projects over the past 8 years, and I've always been impressed by the professionalism, accountability and frankly honest approach to simplifying digital marketing and providing great, reliable results for our projects time and time again. We have worked on several Magento and Shopify migrations both domestically and global brands and the technical expertise in replatforming ecommerce sites without losing search equity first class. Shout Digital is setting a better standard for the whole industry and I would definitely recommend them to brands starting out all the way to established complex marketing operations.
Posted on Google
Nigel Ewart
Trustindex verifies that the original source of the review is Google.
We’ve had a fantastic experience working with Michael, Sangeeta, and the team at Shout. They supported us in building and optimising our SEO strategy from the ground up, taking a thoughtful, data-driven approach that delivered consistent results. Their process has been transparent and well-structured, with reporting that is clear, easy to understand, and genuinely useful. Sangeeta's communication has been excellent throughout, and we’ve always felt informed and supported. We highly recommend Shout to any organisation looking to strengthen their online presence through SEO.
Posted on Google
Michael Gammon
Trustindex verifies that the original source of the review is Google.
We've been working with Shout for a little over a year now - moving to external support from an agency was a big transition for us, but one that the Shout team, specifically Matilda & Megan M have supported us with tremendously. Willing and eager to understand our requirements and how to best deliver on that each and every week. We look forward to continuing to work together in the future.
Posted on Google
Jessica Townley
Trustindex verifies that the original source of the review is Google.
Our experience with Michael and the team has been excellent. Their interest and ability to understand our business has been crucial in developing strategies that have improved both the growth and reach of our brand. In addition they have been able to bring in professional creative support to further develop and update our website.
Posted on Google
Michelle Skinner
Meet the team behind your integrated marketing strategy
A senior team spanning SEO, paid media, PR and social, working as one to make sure every channel pulls in the same direction, and toward the same growth goals.
Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
Guy Rintoul
HEAD OF GROWTH
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela Serrano Ruiz
Head of Paid Media
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
Chamal Alahakoon
Head of SEO
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss Kia
SENIOR SEO LEAD
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric Shaikh
DIRECTOR OF CLIENT SERVICES
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna Martin
SEO CONTENT MANAGER
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
Laura Ridley
PAID MEDIA SPECIALIST
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
Integrated marketing is an approach where all marketing channels, such as SEO, paid media, PR and social, work together under one cohesive strategy rather than operating independently. The goal is consistent messaging and shared insights across every channel, so the whole marketing effort performs better than the sum of its individual parts.
Using separate agencies for each channel often means SEO, paid media, PR and social are planned and executed in isolation, with little to no shared strategy or data between them. Integrated marketing brings these disciplines together under one team and one strategy, allowing insights from one channel, like a high-performing keyword or a successful PR placement, to directly inform the others.
Consistent messaging across channels helps build trust and recognition, as customers often interact with a brand across multiple touchpoints before making a decision. Inconsistent messaging, on the other hand, can create confusion or reduce credibility, particularly when different channels are managed by separate, uncoordinated providers.
An integrated marketing strategy commonly includes SEO, paid search and social advertising, digital PR, organic social, and increasingly, AI search optimisation. The specific mix depends on where your customers are most active and where they sit within their buying journey.
Integrated marketing improves ROI by reducing duplicated effort and wasted spend, ensuring channels support rather than compete against each other for the same customers or keywords. It also allows budget to be shifted toward the channels and campaigns delivering the strongest results, based on a complete view of performance rather than fragmented, siloed reporting.
No, integrated marketing can benefit businesses of any size, though the complexity and number of channels involved may scale with the size of the business. Even smaller businesses running just two or three channels can benefit significantly from ensuring those channels are aligned and informing each other, rather than operating independently.
Measuring success across an integrated strategy typically involves looking at the full customer journey, rather than assessing each channel in isolation, to understand how different touchpoints contribute to a conversion. This often requires consolidated reporting that connects data across channels, giving a clearer view of what’s genuinely driving growth.
The customer journey refers to the various touchpoints a customer moves through, from first becoming aware of a brand to eventually making a purchase or enquiry. Understanding this journey is central to integrated marketing, as it helps determine which channels should be prioritised at each stage, and how they should work together to move customers toward conversion.
AI is increasingly used within integrated marketing to analyse customer behaviour, optimise campaigns in real time, and improve targeting and personalisation across channels. This allows marketing strategies to respond more precisely and quickly to how customers are actually behaving, rather than relying solely on historical data and manual adjustments.
Results vary depending on which channels are involved, as paid media can generate results quickly, while SEO and PR typically build momentum over several months. An integrated strategy often delivers a blended timeline, with faster-moving channels supporting momentum while longer-term channels build sustainable growth in the background.
No, integrated marketing isn’t about using every available channel, but about ensuring the channels you do use are working together effectively. A well-integrated strategy across two or three well-chosen channels will typically outperform a disconnected approach spread across many more.
Shout Digital brings SEO, paid media, PR and social together under one team and one strategy, so every channel works toward the same growth goals instead of operating in isolation. As Google Partners in the top 3% in Australia, our clients have generated over $100 million in new revenue working with us, a track record built on connecting the dots other agencies leave disconnected.
Rather than coordinating between multiple agencies for SEO, paid media, PR and social, Shout Digital manages every channel under one dedicated, senior team. This means insights move freely between channels, a strong-performing keyword can inform content strategy, and a PR placement can strengthen your backlink profile, without anything getting lost in translation between separate providers.
Shout Digital’s integrated marketing strategies typically combine SEO, Google Ads, paid social, digital PR and AI search optimisation, tailored to where your customers are most active. The specific mix depends on your business goals, industry and where customers sit within their buying journey.
Every integrated marketing account at Shout Digital is handled by a senior team spanning SEO, paid media, PR and social, meeting regularly to share insights and align strategy across channels. This structure means decisions in one channel are made with full visibility of what’s happening elsewhere, rather than in isolation.
Shout Digital provides consolidated reporting that connects performance across channels, giving you one clear view of what’s working, rather than a folder of disconnected reports from separate providers. This makes it far easier to see how channels are contributing to the full customer journey, not just individual, siloed metrics.
Integrated marketing costs depend on factors like the number of channels involved, campaign complexity and overall scope of work. Shout Digital provides clear, upfront pricing, so you know exactly what you’re investing in and what’s included from the start.
Yes, Shout Digital can begin with the channels most relevant to your business today and expand into a broader integrated strategy as needs grow. Even starting with two or three well-aligned channels can deliver stronger results than a disconnected, single-channel approach.
Yes, Shout Digital incorporates AI-enabled marketing to help campaigns respond more precisely to customer behaviour, improving targeting, personalisation and campaign performance across channels. This sits alongside AI search optimisation, ensuring your brand stays visible as both customer behaviour and search platforms continue to evolve.
Shout Digital has over 15 years of experience across SEO, paid media, PR and social, giving our integrated marketing strategies a strong foundation built on genuine, cross-channel expertise. That experience means strategy is shaped by what’s proven to work across channels, not a single discipline applied in isolation.
Yes, working with Shout Digital means one dedicated, senior team overseeing your entire strategy, rather than managing separate contacts and briefings across multiple specialist agencies. This makes for faster decision-making and a much clearer, more consistent experience.