Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
The AI SEO agency turning AI search into your next growth engine
Customers are using AI tools to ask, compare, shortlist and decide. Shout helps you improve visibility across AI-assisted search by strengthening content clarity, entity authority, technical access and trusted proof. Get your X-Chart and see where you stand.
Get your personalised free X-Chart to find out
Guy Rintoul
Trusted by Australia’s most recognised brands
These AI SEO struggles are costing you customers
-
Invisible in AI-generated answers
Ranking well in traditional Google results, but never mentioned or cited when customers ask AI tools directly.
-
Uncertainty over what “counts” for AI visibility
Unclear whether it’s schema, backlinks, reviews, content or something else entirely driving AI citations.
-
Previous SEO strategy feels outdated
A strategy built for traditional Google rankings that hasn’t evolved to account for how search behaviour is changing.
-
Fear of being left behind as search evolves
Concern that AI-driven search is moving fast, and delaying action risks becoming invisible to a growing share of searches.
Stop losing customers to competitors
Get clarity around your AI SEO performance
Before spending more on AI SEO, you need to understand exactly how your brand shows up when customers ask, compare and decide using AI tools. The X-Chart is Shout’s proprietary marketing audit that assesses your website on what AI platforms actually reward. It gives you a clear commercial view of where you’re visible, where you’re being overlooked, and exactly what it will take to earn a place in the answers your customers are already asking for.
No obligation to sign
100% Confidential
Personalised for brand
The AI SEO agency making sure you’re the answer
Here’s why brands choose Shout
With over 15 years’ experience in SEO and digital marketing, we treat generative search as an evolution of SEO, not a separate discipline, so your existing search authority carries through into AI-generated answers instead of starting from scratch, and every AI SEO strategist on our team turns this evolving discipline into a clear, actionable plan rather than leaving you guessing. It’s the same expertise that’s grown our clients’ revenue by over $100 million, now applied to making sure your brand is the one AI tools recommend, not your competitor.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
We’ve built our reputation on adapting early to search changes rather than reacting late, and AI SEO is no different. We’re applying that same forward-thinking approach as generative search reshapes how customers find and trust brands. Having scaled over 1,000 brands, we know what it actually takes to grow visibility, not just chase the latest trend. Book a call, and we’ll turn your X-Chart around within 24 hours, so you know exactly where you stand.
Michael Jenkins
AI SEO services built to keep your business visible
AI SEO strengthens the signals that help search and answer systems understand who you are, what you offer and why you should be trusted. Shout combines foundational SEO with AI visibility monitoring and answer-ready content.
-
AI visibility audits
Understand where your brand appears, is omitted or is misrepresented in AI-assisted research.
-
Entity and authority optimisation
Clarify brand, product, service and expertise signals across your site, giving AI tools reason to trust and cite you.
-
Answer-ready content
Create useful, specific content that can support AI summaries, comparisons and recommendations.
-
Structured data and technical SEO
Help search systems access, parse and interpret important page information accurately.
-
AI traffic measurement
Track emerging AI referrals, assisted journeys and conversion performance, so you know exactly what AI visibility is delivering.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
Meet the team championing your AI SEO visibility
A senior team with hands-on expertise across AI SEO, structured data and search fundamentals, dedicated to making sure your brand gets found and cited across every platform customers use to search.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A clear plan to get recommended by AI.
Benefits of your X-Chart:
- Speak directly with a senior specialist
- Your free X-Chart, delivered within 24 hours
- A data-backed read on where your brand stands in AI search
- A commercial view of what to fix first
400%
Revenue Growth
10X
Return on Ad Spend
4X
Organic Sessions
Rated 5 out of 5 stars
Shout showed us it’s not about how big you are, it’s how smart you do things.
Sam Wood · 28 by Sam Wood
Your free X-Chart starts with a chat with one of our specialists
"*" indicates required fields
FAQs
Your AI SEO questions, answered
Find all the answers to your questions about our AI SEO services here.
AI SEO is the practice of optimising a brand’s visibility within AI-powered search and answer platforms, such as ChatGPT, Google AI Overviews, Gemini and Perplexity, rather than just traditional search engine results. It involves strengthening the signals these tools rely on, including structured data, brand authority and answer-ready content, to increase the chances your brand is cited or recommended.