Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
The TikTok Ads agency built for scroll-stopping results
TikTok rewards native creative, fast hooks, cultural relevance and clear action. Shout helps you build TikTok campaigns that generate attention, demand and measurable growth. Get your X-Chart and see where your campaigns stand.
Get your personalised free X-Chart to find out
Amelia Gayl
Trusted by Australia’s most recognised brands
Are your TikTok ads falling flat?
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Great platform, no in-house expertise
The team knows TikTok has potential, but no one has the time or specialism to run it properly alongside everything else.
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Guessing what the algorithm wants
Without a clear read on what’s driving distribution, teams end up chasing hunches instead of a repeatable process.
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One format, stretched too thin
The same style of video gets reused across every campaign, so audiences tune out before the message even lands.
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Disconnected from the rest of the funnel
TikTok activity runs in isolation, with no clear link to what happens after someone clicks or shows interest.
Better TikTok ads
start with an X-Chart
Get a clear picture of your TikTok performance
Before you invest more in TikTok Ads, you need clarity on whether your current strategy is actually working in your favour, how your results compare to competitors, and where opportunity is being missed. The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed forecast for your business over the next 3, 6 and 12 months. It gives you a clear commercial view of what’s working, what isn’t, and exactly what it will take to turn your ad spend into results.
No obligation to sign
100% Confidential
Personalised for brand
A TikTok agency for
brands serious about growth
TikTok is its own ecosystem, with its own rules for what earns attention and what gets scrolled straight past. At Shout Digital, we build campaigns natively for TikTok that are fast-paced, culturally tuned, and designed to work with the algorithm. We’ve worked across a broad range of industries and budgets, which means we understand both the creative side of the platform and the commercial pressure behind the spend. Ultimately, our approach to TikTok is shaped by the same principle behind everything we do: media spend should be traceable to outcomes. Whether that’s enquiries, sign-ups or sales, we build campaigns so clients can see exactly what their investment is producing. That’s why Shout Digital has been trusted by clients across Australia for over 15 years.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
We’re backed by multiple 5-star Google reviews, and we’ve scaled over 1,000 brands along the way. Every account is handled by a dedicated, senior team who bring that same experience to making your TikTok campaigns work harder, whatever your industry or audience. Book a call, and we’ll show you exactly where to focus first.
Michael Jenkins
TikTok ads that send your sales through the roof
TikTok is a direct line to audiences who are ready to act, if the campaign is built right. It gives brands access to more ad formats than most platforms, each built for a different stage of the customer journey, from first impression to final purchase, but that range only turns into real sales when brands create for the platform, instead of repurposing generic ads. Shout combines native creative strategy, campaign structure, tracking and conversion optimisation to choose the right mix and run it well.
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Native creative strategy
Generic ads get scrolled past, so we build creative specifically for TikTok that is fast-paced, culturally relevant and native in feel.
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Hook and format testing
The first few seconds decide whether an ad gets watched or skipped. We test openings, angles, creators and content styles to find what actually stops the scroll, then keep refining from there.
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Full-funnel campaigns
We build campaigns across the full funnel (awareness, consideration, retargeting and conversion) so each stage feeds the next instead of leaking potential customers.
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Tracking and event quality
We get the technical foundations right, like the pixel, event matching and attribution, so spend goes toward what’s genuinely driving results.
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Landing page alignment
We make sure the landing page matches the energy and promise of the ad, so momentum carries through instead of stalling at the door.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
Great TikTok campaigns start with the right people behind them
Our team brings both speed and precision to every TikTok campaign, backed by the experience and strategic thinking needed to make the right calls at every stage of growth.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A clear path to TikTok campaigns that actually convert.
Benefits of your X-Chart:
- Talk directly with a senior specialist
- Get your free X-Chart within 24 hours
- See where your TikTok creative is losing viewers
- Get the fixes that'll turn views into sales
400%
Revenue Growth
10X
Return on Ad Spend
4X
Organic Sessions
Rated 5 out of 5 stars
Shout showed us it’s not about how big you are, it’s how smart you do things.
Sam Wood · 28 by Sam Wood
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your TikTok ads questions, answered
Find all the answers to your questions about our TikTok ads services here.
It depends on your audience and how the campaign is built. TikTok’s user base has broadened well beyond its early Gen Z reputation, with strong engagement now across older demographics too, so the platform may be more relevant to your business than expected. What matters most is execution. When creative, targeting and tracking are aligned, TikTok can drive real engagement and sales. Shout’s approach focuses on making sure every element works together, so TikTok delivers measurable commercial results.