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Google Ads
How Do I Tell Google When I’ve Updated My Site?
Most websites don’t stay the same forever. If you’re running an SEO services in Melbourne, the chances are you’re going to be frequently creating new posts and pages, or updating old content. You want this content to be indexed and updated in the search engine result’s pages, right? So the question is: How do you […]
03 Feb 2020
10 Min Read
Google Ads
How To Write Content Google Will Love
“Don’t write for robots, write for people”—that’s a phrase you hear a lot in the content marketing world. But, in truth, it isn’t great advice. The truth is that if you want to rank, you have to write content that Google will love too. Of course, we should all be aiming to create truly valuable […]
03 Feb 2020
10 Min Read
Social Media
Social Media Marketing in Australia in 2026: Which Platforms Work for Which Brands
Which social media platforms actually work for Australian brands in 2026? Shout Digital's data-led guide covers Meta, TikTok, LinkedIn, Pinterest, and X with AU-specific user stats, platform verdicts, and a framework for choosing where to invest your budget.
03 Feb 2020
10 Min Read
Google Ads
SEM – How to Target Your Direct Competitors
An old proverb says, “All is fair in love and war” – and the same holds true in marketing. Online websites have to compete with their competitors for search traffic. It’s a dog eat dog world out there, and if you want to claim your share of the pie, you’ve got to be prepared to […]
03 Feb 2020
10 Min Read
Google Ads
The Fundamentals of Building an E-commerce Store
It’s no secret that the rise of online shopping in recent years has been meteoric. People spend more money online these days than ever before, which makes now the perfect time to build an e-commerce store. However, if you’re new to online sales, it can be hard to know where to begin. In this article, […]
03 Feb 2020
10 Min Read
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Google Ads
What is a SERP?
A SERP is a Search Engine Results Page—the page displayed by search engines like Google when a user inputs a search query. When a user searches for something, they’re presented with a SERP that contains a list of results ranked in order of relevance to their query. The goal of a SERP, from the search […]
03 Feb 2020
10 Min Read
SEO
Ranking Factors 2020 – What is the Next Big Thing in SEO
It’s the dawn of a new year and the perfect time to take a look at what 2020 has in store in the world of search engine optimization (SEO). Since search engines became the primary means the average Internet user navigated the World Wide Web, SEO has remained at the center of web-related conversations. The […]
03 Feb 2020
10 Min Read
Google Ads
SEM 101 – Introduction to Google Adwords, How It Works and Why a Professional is Key to Profits
Overview Google Ads (previously known as Google Adwords until July 2018) helps businesses increase their website traffic via search ads and display ads video (YouTube). Advertisers pay Google each time a user clicks on an ad they’ve placed on any of Google’s three ad networks. By increasing website visitor traffic, businesses can grow their conversions […]
03 Feb 2020
10 Min Read
Google Ads
Competitor Analysis Tools – What Tools to Use for Competitor Analysis
All successful advertisements (and business ideas as a whole) are a mashup of different people’s thoughts. Spying on your competitors is, therefore, necessary if you want to get some practical, tested tips on what to do and what not to do.
03 Feb 2020
10 Min Read
Google Ads
Remarketing Best Practices – How Remarketing and Cookie Pools Can Increase Sales through Multi-Level Messaging
Clients will abandon their purchase intent for diverse reasons. Remarketing is a great way to re-engage and recapture lucrative leads that would otherwise be lost for good.
03 Feb 2020
10 Min Read
Google Ads
The Beginners Guide to Instagram Analytics
Humans are visual creatures for whom pictures speak louder than words. This is why Instagram is showered with a colossal quantity of engagement. Research shows that 1 billion people use Instagram every month, and 200 million Instagrammers visit a business related profile daily. What’s more? 62% Insta users state that seeing a product or brand […]
03 Feb 2020
10 Min Read