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Google Ads
Top 6 Insights from Google Analytics Right Out of the Box
All businesses want an online presence, but just having a website is no longer enough. To grow your presence, you need a constant stream of traffic flowing to the site. To make this happen, you need the power of a digital analytics tool- these are tools specifically designed to give you a treasure trove of […]
03 Feb 2020
10 Min Read
Google Ads
Google Ads Quality Score in 2026: How to Lower CPA Without Raising Budget
Google Ads Quality Score is a 1–10 per-keyword diagnostic that directly shapes what you pay at auction. When it drops, CPA climbs even if your bids stay constant. This 2026 guide explains how Quality Score works with Smart Bidding and Performance Max, and the practical levers that bring CPA back down without touching your budget.
03 Feb 2020
10 Min Read
Google Ads
Harnessing the Power of Programmatic Advertising to Boost Conversions
The landscape of digital advertising is constantly evolving, with automations through features like dynamic keyword insertions becoming the norm. Programmatic advertising is no longer the future; it’s very much dominating a large chunk of today’s advertising spent. In 2019, US advertisers are on pace to spend approximately 60 billion on programmatic display, and this number […]
03 Feb 2020
10 Min Read
Google Ads
Keyword Research – Find Out What Drives Traffic
Keywords are the terms that your customers type into search engines like Google when they’re looking for something—and the foundation on which all search marketing campaigns are built. Whether you’re planning an SEM or SEO campaign, it all starts with identifying the keywords you’re going to target.
03 Feb 2020
10 Min Read
Ecommerce
Magento SEO Fundamentals – How to Setup Your Magento Site for Best Practice SEO
While the principles of SEO in general are the same irrespective of the platform your website runs on, how you apply them will differ from platform to platform. We’ll first look at a number of practical SEO tips for your Magento site then delve into some of the best plugins for Magento SEO.
03 Feb 2020
10 Min Read
Google Ads
Calculating CPC, CPL and CPA
Whether you are creating brand awareness, generating leads, or increasing sales, you can use paid online ads to achieve your marketing goals. Understanding these pricing models is critical to developing an effective marketing strategy and campaign budget.
03 Feb 2020
10 Min Read
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SEO
What it Takes to Build Brand Credibility Online
There are several things you can do to present your brand as credible and trustworthy to your customers. If they trust you, then they will also be confident that you will provide them with an amazing product, service, and customer experience.
03 Feb 2020
10 Min Read
SEO
How to Improve Your Google Rankings in 2026: E-E-A-T, Topical Authority and AI Overviews
Ranking on Google in 2026 requires more than keyword placement. This guide covers the seven most important ranking signals today: E-E-A-T, topical authority, on-page optimisation, backlinks, AI Overviews, Core Web Vitals, and technical foundations. Each step includes specific, actionable advice for business owners and in-house marketers.
03 Feb 2020
7 Min Read
Google Ads
Google Analytics – What You Get Out Of the Box
Google Analytics is a free digital analytics tool that helps you to understand the way users find and interact with your website. In this article, we’re just going to focus on the important stuff and walk you through some of the most useful metrics that you get right out of the box, what they mean, and what they can tell us about our marketing efforts.
03 Feb 2020
10 Min Read
Optimisation
Competitor Tools: Discover What Works and Why
Image Credit: NeONBRAND Butting heads with competitors might unsettle some people. And motivate a few others. Facing your competition might intimidate you initially, but it can be a good thing. It’s especially favourable when you use the right research tools. Competitor tools give you significant insights into your contenders’ business strategies. So that you can outperform […]
03 Feb 2020
10 Min Read