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Ecommerce
Rank Math vs Yoast SEO in 2026: Which Plugin Is Better for AI Search and Structured Data?
In this article Rank Math and Yoast SEO are the two dominant WordPress SEO plugins, but their gap has widened considerably since 2022. Rank Math has pulled ahead on structured data depth and AI search features, while Yoast remains the safer choice for large editorial teams. This comparison covers both plugins as they stand in […]
28 Feb 2022
10 Min Read
Ecommerce
Shopify Robots.txt in 2026: Control AI Crawlers, Manage Facets and Protect Your SEO Crawl Budget
Shopify's robots.txt controls which crawlers can access your store, including GPTBot, ClaudeBot, and PerplexityBot. This guide covers how to edit it with the current 2026 Shopify admin UI, how to protect crawl budget from faceted navigation filter URLs, and how to make a deliberate decision on AI crawler access.
27 Feb 2022
10 Min Read
Ecommerce
Top 2023 SEO Trends to Stay Ahead of the Search Engine Game
eCommerce website owners expecting higher conversion rates, digital marketers wishing to create a solid SEO strategy, or freelance specialists offering services – SEO trends for 2023 are crucial for all. And why shouldn’t they be? You need to have the search engine algorithm at your fingertips for your website to rank well. From site navigation […]
25 Feb 2022
10 Min Read
Ecommerce
How to Improve Your Ecommerce Business – 5 Steps to Grow Successfully!
The eCommerce store market is booming! And when we say booming, we mean that the industry is all set to touch USD 32 Billion by 2024. While this is excellent news for businesses with eCommerce platforms, it also highlights the importance of digital marketing. And for local businesses with zero online presence, this is the right time […]
22 Feb 2022
10 Min Read
Ecommerce
eCommerce Conversion Rate Optimisation in 2026: What’s Changed and What Actually Works
In this article Your eCommerce brand is spending $50k+ a month on ads and your conversion rate has been stuck at 1.8% for six months. The traffic looks healthy. The ROAS looks acceptable. But every time you push more budget in, you get more visitors and the same frustratingly small percentage of buyers. This guide […]
16 Feb 2022
10 Min Read
Google Ads
5 Mistakes Your Internal Marketing Team Are Making
The benefits of having an in-house marketing team are easily listed. And, while there are real benefits to having an internal team, there are also significant dangers. We explore the biggest mistakes marketing teams make. The five biggest mistakes we see businesses making are: 1: You try and take it all in house Don’t. Unless […]
19 Sep 2021
10 Min Read
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Ecommerce
How To Drive Bricks & Mortar Stores Online
We are lucky enough to have a number of retail businesses as clients. And, while there are always some specialist factors involved in every industry and in every business, there are enough common factors for smart retailers to take notice of. Consider the world of automotive spare parts. While the size of the sale in […]
10 Jan 2021
10 Min Read
Google Ads
How to Create Effective EDMs – General Best Practice Guidelines
Electronic direct mail (EDM) remains the most cost-effective, convenient and trackable way to announce new offers, promote a product, invite customers to an event, or introduce changes in personnel at the organization.
05 Jan 2021
10 Min Read
Google Ads
Personalised Marketing Tips
As Internet, social media and smartphones usage increase, there is a need for marketers to find new and more effective ways to engage consumers. One of the latest trends in marketing right now that helps consumers engage effectively is personalised marketing. Marketers know the importance of the target market. They seek to […]
28 Sep 2020
10 Min Read
Google Ads
Understanding the New Google Analytics 360
Understanding the customer journey is a vital component of any digital marketing campaign today. However, to accomplish your goal you need to have quality data available to help you analyze the best approach. Google Analytics has long been a web developer’s top weapon in the arsenal to determine the path that happens on a website. […]
14 Sep 2020
10 Min Read
Google Ads
The Future of Intelligent Advertising
Throughout the history of advertising on the internet, most advertising used the shot gun approach. If you hit as many people as possible with your ad as many times as possible then you can generate amazing results. In the fast-evolving landscape of digital advertising, staying ahead of the curve is paramount to capture your audience’s […]
24 Aug 2020
10 Min Read
Google Ads
Difference Between B2C and B2B Lead Generation
Every business needs to have a lead generation strategy in order to generate sales online. However, the difference between B2C and B2B lead generation companies have key differences. Lead generation is an essential part of any business’s marketing strategy. It helps to identify potential customers and build relationships with them. While there are many types […]
10 Aug 2020
10 Min Read