The Challenge
Competitors such as Super Cheap, were miles ahead of Repco in organic search. And with 400 stores across Australia and New Zealand, Repco wanted to make up serious ground and scale up
Main Goals
Our Solution
Positioning the
Competitors such as Super Cheap, were miles ahead of Repco in organic search. And with 400 stores across Australia and New Zealand, Repco wanted to make up serious ground and scale up
organic search quickly.
By implementing targeted Search Engine Optimisation, they rapidly scaled up organic traffic, boosting lead generation and driving significant retail revenue growth across Australia and New Zealand.
- Increase in Category Rankings
- Revenue Growth
- Increase in organic sessions
Positioning the
site for future growth.
Working with the CIO, CMO, internal and external web developments teams, Shout worked from the infancy of the project developing search analysis, market opportunity size, forecasting traffic and revenue, reviewing wire frames, designed and developing content strategies and development through a large and lengthy site build. Post-launch, the goal was to lift organic revenue from 50,000 sessions to 1m sessions within one year of launch.
Boosted Keywords
By boosting keywords across key performing categories traffic was increased
#1
Increase in Category Rankings
2x
Revenue Growth Online Transaction
5x
Increase in organic sessions
300%
Increase in local in-store conversions
Shout has been an energetic and responsive partner, helping us establish a healthy, profitable presence online.
Repco - Repco
We are digital marketing experts
