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Whitebread Insurance Brokers

Google Ads

Whitebread Insurance Brokers

Consulting Google Ads SEO
The Challenge
With bigger Insurance players owning greater share of voice in traditional media, Whitbread needed to be the go-to name in Melbourne for strata insurance solutions.

Through Shout Google Ads, Whitbread Insurance Brokers boosted B2B lead generation and online visibility, positioning themselves as the go-to name for strata insurance in Melbourne.

Main Goals
  • Leads per month
  • Conversion Rate Optimisation
  • B2B Lead Generation
Our Solution

Moving Whitbread up the search results was our ensurance.

  • Organic Search – Rankings keyword across all major business units
  • Paid Search – Melbourne based targeting to business and strata insurance keywords
  • Remarketing – Using custom remarketing lists across news and editorial sites
  • Reporting – Business Unit Reporting to monitor new lead flow back to individual business units
  • Conversion Rate Optimisation – Insurance is competitive online. Increase leads from search traffic and increase the percentage of clients who are converting into leads
Business growth is our policy

Well informed targeting, and perfectly executed SEO bubbled Whitbread up to the top

500+

Leads per month


X3 

Conversion Rate Optimisation


X10 

B2B Lead Generation


- Whitebread Insurance Brokers

We are digital marketing experts

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