Tobin Brothers has 23% market share in the funerals market within Victoria. It’s a highly trusted and respected brand. The brief is to maintain market share and ensure that Tobin Brothers is easy to find, should a family ever need their services.
Through expert SEO consulting, Tobin Brothers increased lead generation and strengthened online visibility, ensuring their trusted brand remains easily accessible to families in need across Victoria.
- Increase in Lead Generation
- Share of voice
- Cost per lead
Increasing awareness
without diminishing dignity.
Being at the top of search is critical.
When the need for a funeral service arises people need to speak to a caring voice. Shout worked closely with Tobin Brothers to develop a digital strategy that aligned with their traditional media plan. Tobin Brother has a philosophy of “Celebrating Lives” and the search campaign was designed to resonate this message, and increase the volume of enquiries around chapel locations, and ethnic funerals.
Gaining attention without yelling
Appropriate media placement allows Tobin Brothers to be noticed without being loud or garish
73%
Increase in Lead Generation
97%
Share of voice
-48%
Cost per lead
2x
Conversion increase
Shout helped us find new ways to get new traffic for our new offer
Tobin Brothers - Tobin Brothers
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