The Challenge
Main Goals
Our Solution
A carefully curated search campaign
Peter Vickers Group is a boutique insurance broker, accountant and bookkeeping firm based in Sydney. With a strong local presence, the Group wanted to increase reach and awareness across the eastern seaboard for the insurance side of the business, and drive localised marketing for the accounting and bookkeeping business units. The problem was getting lead generation outside of referrals, which were bubbly in volume.
Through strategic Sydney SEO consulting, they increased conversion rates and generated more leads beyond their traditional referral base.
- Reduction in costs per lead
- Increase in online lead generation
- Increase in conversion rate
A carefully curated search campaign
helped bolster all business units
Shout built Peter Vickers Group an organic search campaign to cover the eastern seaboard for insurance, and a combination of paid search, and paid social media for localised campaigns around office locations. Shout also worked with the business to establish a streamlined reporting process.”
National and local success
By leveraging organic and paid search, and social, we helped Peter Vickers drive local and national sales
50%
Reduction in costs per lead
89%
Increase in online lead generation
21%
Increase in conversion rate
The Shout team has helped us see the benefits of smarter search thinking.
Peter Vickers Group - Peter Vickers Group
We are digital marketing experts
