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Jackalope

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Jackalope

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The Challenge
Jackalope is a luxury hotel on the Mornington Peninsula with a very solid reputation in the hospitality industry. The venue and location is stunning. And the experience of Jakalope is envied by many. The problem was awareness. They wanted to reach a wider tourism audience, and be able to increase vacancy rates for the accomodation, and deliver growth in food and beverage by bringing more people to the wine cellar and restaurants.

Jackalope leveraged expert SEO consulting to expand its reach within the competitive Mornington Peninsula tourism market.

Main Goals
  • Increase in accommodation bookings
  • Increase in food and beverage sales
  • Decrease in costs per lead
Our Solution

A clever retail strategy helped
Jackalope ride the holiday-at-home wave

Shout produced an organic search, paid search, YouTube and content marketing strategy to be able to increase reach and frequency.”
More bookings for less

Raising awareness and interest helped Jackalope enjoy more sales at a reduced price per sale

30%

Increase in accommodation bookings


62%

Increase in food and beverage sales


48%

Decrease in costs per lead


The Shout team helped us understand how luxury and retail can join forces in an elegant way

Jackalope - Jackalope

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