The Challenge
Main Goals
Our Solution
Focused SEO and improved conversion strategies
Encompass Africa specialise in luxury African safari holidays. Working with tight marketing budgets the company wanted to rank better against established competitors. Organic search positioning is recognised as a major driver of client acquisition.
Encompass Africa focused on improving organic search rankings to compete with established luxury safari brands, using cost-effective SEO strategies to boost client acquisition.
- Increased Lead Generation
- Increased Conversion Rate
- Search Ranking for Category Keyword
Focused SEO and improved conversion strategies
helped drive visits
Shout worked with Encompass Africa with a more focused key word campaign, powered by optimised content, coupled with conversion rate optimisation made possible through improved site-design elements.
A world of difference
By understanding more about the customer mindset, we were able to attract more and convert more
#53
Increased Lead Generation
TBC
Increased Conversion Rate
#1
Search Ranking for Category Keyword
#2
Search Ranking for Competitor Keyword
Shout gave us the ranking presence we needed to truly compete with a much bigger competitor
Encompass Africa - Encompass Africa
We are digital marketing experts
