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Google Ads
SEM 101 – Introduction to Google Adwords, How It Works and Why a Professional is Key to Profits
Overview Google Ads (previously known as Google Adwords until July 2018) helps businesses increase their website traffic via search ads and display ads video (YouTube). Advertisers pay Google each time a user clicks on an ad they’ve placed on any of Google’s three ad networks. By increasing website visitor traffic, businesses can grow their conversions […]
03 Feb 2020
10 Min Read
Google Ads
Competitor Analysis Tools – What Tools to Use for Competitor Analysis
All successful advertisements (and business ideas as a whole) are a mashup of different people’s thoughts. Spying on your competitors is, therefore, necessary if you want to get some practical, tested tips on what to do and what not to do.
03 Feb 2020
10 Min Read
Google Ads
Remarketing Best Practices – How Remarketing and Cookie Pools Can Increase Sales through Multi-Level Messaging
Clients will abandon their purchase intent for diverse reasons. Remarketing is a great way to re-engage and recapture lucrative leads that would otherwise be lost for good.
03 Feb 2020
10 Min Read
Google Ads
The Beginners Guide to Instagram Analytics
Humans are visual creatures for whom pictures speak louder than words. This is why Instagram is showered with a colossal quantity of engagement. Research shows that 1 billion people use Instagram every month, and 200 million Instagrammers visit a business related profile daily. What’s more? 62% Insta users state that seeing a product or brand […]
03 Feb 2020
10 Min Read
Google Ads
Top 6 Insights from Google Analytics Right Out of the Box
All businesses want an online presence, but just having a website is no longer enough. To grow your presence, you need a constant stream of traffic flowing to the site. To make this happen, you need the power of a digital analytics tool- these are tools specifically designed to give you a treasure trove of […]
03 Feb 2020
10 Min Read
Google Ads
Understanding Google Ads Quality Scores and CTR
Pay-per-click is one of the best marketing techniques to get access to quick, targeted traffic. Google Ads (formerly known as Adwords) is among the most revered PPC platform, simply because it works. Google Economic Impact Report states that, on average, businesses make $2 in revenue for every $1 spent on Google Ads. Also, a survey […]
03 Feb 2020
10 Min Read
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Google Ads
Harnessing the Power of Programmatic Advertising to Boost Conversions
The landscape of digital advertising is constantly evolving, with automations through features like dynamic keyword insertions becoming the norm. Programmatic advertising is no longer the future; it’s very much dominating a large chunk of today’s advertising spent. In 2019, US advertisers are on pace to spend approximately 60 billion on programmatic display, and this number […]
03 Feb 2020
10 Min Read
Google Ads
Keyword Research – Find Out What Drives Traffic
Keywords are the terms that your customers type into search engines like Google when they’re looking for something—and the foundation on which all search marketing campaigns are built. Whether you’re planning an SEM or SEO campaign, it all starts with identifying the keywords you’re going to target.
03 Feb 2020
10 Min Read
Ecommerce
Magento SEO Fundamentals – How to Setup Your Magento Site for Best Practice SEO
While the principles of SEO in general are the same irrespective of the platform your website runs on, how you apply them will differ from platform to platform. We’ll first look at a number of practical SEO tips for your Magento site then delve into some of the best plugins for Magento SEO.
03 Feb 2020
10 Min Read
Google Ads
Calculating CPC, CPL and CPA
Whether you are creating brand awareness, generating leads, or increasing sales, you can use paid online ads to achieve your marketing goals. Understanding these pricing models is critical to developing an effective marketing strategy and campaign budget.
03 Feb 2020
10 Min Read