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The Importance of Keyword Research to Guide Your Content

How knowing your audience and choosing the right keywords makes all the difference When it comes to effective and successful SEO audits, the importance of keyword research is often overlooked but it’s a crucial factor in undertaking a successful SEO audit. When you know your keywords, you can begin to work towards climbing the search […]
08 May 2024 10 Min Read

Insights toBlow your mind.

Google-Ads
GOOGLE ADS
3 Ways to Leverage Current Trends And Events for a Great Campaign
12 Jun 2023 10 Min Read
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SOCIAL MEDIA
Six Unorthodox Funnel Optimisation Strategies to Double Your Growth
01 Nov 2024 10 Min Read
Email-Marketing
ECOMMERCE
The Aboutness of Keywords
11 Apr 2024 10 Min Read
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Why Many Businesses Just Don’t Get SEO
SEO
Why Many Businesses Just Don’t Get SEO
There is so much confusion, misinformation, and anxiety about search engine optimisation that it actually boggles my mind.  Google’s in on it.  SEO consultants are in on it (sometimes by just trying to teach too much).  Website developers are often unwittingly doing it.  Pseudo-experts are in on it. And yet, SEO “fluency” is extremely low […]
15 Jul 2023 10 Min Read
7 Ways To Add Value To Your Niche Websites
Optimisation
7 Ways To Add Value To Your Niche Websites
There are an ever-growing number of case studies online from people who have built so-called “niche sites”. These are typically content sites or blogs, monetized with Adsense, the Amazon affiliate program, or CPA ads that aim to draw traffic from the search engines before turning these visitors into profit. It’s nothing new. Many of us […]
10 Jul 2023 10 Min Read
3 Ways to Leverage Current Trends And Events for a Great Campaign
Google Ads
3 Ways to Leverage Current Trends And Events for a Great Campaign
There’s never been a more challenging time to work in marketing – especially when you’re on a small budget. On one hand, the internet allows brands to connect with a larger audience than ever. What’s more, the seemingly banal act of “sharing” has been a game changer for marketers, amplifying their messages thousands of times […]
12 Jun 2023 10 Min Read
How to Create Product Videos with Impact
Social Media
How to Create Product Videos with Impact
Videos for your product are an excellent tool for B2B and B2C companies. Product videos are useful for increasing product sales and educating people about your product. A report by the company, Animoto, found that 75% of those surveyed found the video to be helpful during the research phase of the buying process. 84% of […]
06 Jun 2023 10 Min Read
Optimizing Your Content for Search (Checklist)
Google Ads
Optimizing Your Content for Search (Checklist)
Once you’ve composed your blog post, your next step is to prepare it to get as much visibility as possible. Your biggest source of traffic, in the long run, is likely to be Google. In this article, we’re going to look at how you can optimize your articles for search engines for sustainable, long-term traffic […]
31 May 2023 10 Min Read
How to Find Out What Keywords Are Relevant to Your Business
SEO
How to Find Out What Keywords Are Relevant to Your Business
Keyword research is everything for the average business. It is the foundation of any search engine optimization strategy. It also helps understand and relate to your target audience and their struggles and needs. The right keywords can bring the right people to your business – and by investing your time in keyword research, you can […]
24 May 2023 10 Min Read

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LinkedIn Marketing: 5 Tips to Improve Your Strategy
Lead Generation
LinkedIn Marketing: 5 Tips to Improve Your Strategy
Looking to enhance your marketing efforts on LinkedIn? As a powerful platform for professionals, LinkedIn offers a unique opportunity for businesses to connect with your target audience, build brand visibility and drive business growth. Our dedicated team of experts at Shout, Australia’s social media marketing agency, have broken down the benefits of having an effective […]
18 May 2023 10 Min Read
10 Tips for Developing Better Blogger Outreach
Optimisation
10 Tips for Developing Better Blogger Outreach
Do you feel like your blogger outreach strategy lacks some oomph? Or maybe you are working on an influencer marketing strategy but something just doesn’t feel quite right. The following ten tips will take any blogger outreach strategy from “meh” to “yipee!” Reach out to a new niche Take your buyer personas a little bit […]
17 May 2023 8 Min Read
Three Quick Ways to Increase Your Site Visitors’ Time-on-Site
SEO
Three Quick Ways to Increase Your Site Visitors’ Time-on-Site
Many website owners and web publishers put a great deal of emphasis on traffic. Most of the time these numbers are enough to grab advertisers, but some want to know that those people landing on the page are actually staying there, reading the content, and moving forward in making a real decision. After all, it […]
01 May 2023 10 Min Read
Link Building vs. Content Marketing: How to Well-Time Each Strategy
Google Ads
Link Building vs. Content Marketing: How to Well-Time Each Strategy
While there are many different layers and aspects of SEO, there are two different strategies that tend to get used and discussed most often: link building and content marketing.  As with many things in business, it helps to have a balance between a few different tactics. However, this is a little bit more difficult with […]
12 Apr 2023 10 Min Read
SEO Priorities to Focus on from 2023 Forward
Optimisation
SEO Priorities to Focus on from 2023 Forward
It’s no secret that search engine optimization is constantly evolving, so it can be tough to keep up with new tactics and strategies that do after all move the needle and help your site survive all the multiple algorithm updates. If you want your SEO strategy to succeed, however, this is unfortunately one of the […]
09 Apr 2023 10 Min Read
Five Ways to Use Content to Improve Voice Searches
Optimisation
Five Ways to Use Content to Improve Voice Searches
Overview Research suggests that over the next few years, almost 50% of search traffic will go through voice systems like mobile and other third-party devices like Amazon Alexa and Google Home. The prevalence of so much voice technology in digital marketing requires a shift in how we create content. It is vital that we explore […]
29 Mar 2023 10 Min Read

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