The Challenge
Main Goals
Our Solution
Improved search rankings generated
Centrepoint Alliance is Australia’s leading community of financial advisers. They were going through a rebrand, and needed a digital marketing agency that could help them position the new brand in the marketplace. Moreover, they wanted to drive B2B lead generation to provide leads for their growing sales team. Specifically, they wanted businesses to use their solutions and run under their AFSL license.
Shout Digital SEO Melbourne team delivered strategic SEO optimisation and lead generation to position Centrepoint Alliance’s refreshed brand effectively
- Increased organic traffic
- Increased lead generation
Improved search rankings generated
growth in leads and demand
Working closely with the head of revenue and the head of marketing, Shout developed a B2B strategy that would deliver highly targeted leads to brokers, and also build brand awareness for their solutions in the marketplace. This was done via Linkedin marketing, organic search, paid search, programmatic media”
Making search add up
A broader search campaign delivered targeted leads aligned to their sales and growth goals.
3x
Increased organic traffic
2x
Increased lead generation
Michael and his team have been invaluable in helping us drive success for our people and our business
Centrepoint Alliance - Centrepoint Alliance
We are digital marketing experts
