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UTM Tracking: Browser Extensions to the Rescue
Overview Being a marketer requires knowing how to measure your success. But do you have robust data to validate your marketing performance? You need to know which social media channels generated the most traffic. Which ad campaigns resulted in lead generation and better conversions? Most importantly, what website contents drive the most customer engagements? Measuring […]
05 Feb 2020
10 Min Read
Google Ads
Customer Service as a Sales Funnel
Overview If you’re like most businesses, then your sales almost exclusively define your success. Hence, the need to optimize your sales funnel. Albeit, successful selling isn’t the job of your sales reps only. Customer service is a sales channel too. US businesses lose about $62 billion every year to poor customer service. Also, 51 percent […]
05 Feb 2020
10 Min Read
Google Ads
What Are Consumer Personas and How Can They Help Me?
A key part of any marketer’s job is to fully understand who their customers are in order to inform the decisions they make. With the rise in popularity of social media, it’s now becoming a lot easier for businesses to gather data on their customers. However, gathering the data is just one step in the […]
04 Feb 2020
10 Min Read
Google Ads
How Do I Tell Google When I’ve Updated My Site?
Most websites don’t stay the same forever. If you’re running an SEO services in Melbourne, the chances are you’re going to be frequently creating new posts and pages, or updating old content. You want this content to be indexed and updated in the search engine result’s pages, right? So the question is: How do you […]
03 Feb 2020
10 Min Read
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How To Write Content Google Will Love
“Don’t write for robots, write for people”—that’s a phrase you hear a lot in the content marketing world. But, in truth, it isn’t great advice. The truth is that if you want to rank, you have to write content that Google will love too. Of course, we should all be aiming to create truly valuable […]
03 Feb 2020
10 Min Read
Google Ads
SEM – How to Target Your Direct Competitors
An old proverb says, “All is fair in love and war” – and the same holds true in marketing. Online websites have to compete with their competitors for search traffic. It’s a dog eat dog world out there, and if you want to claim your share of the pie, you’ve got to be prepared to […]
03 Feb 2020
10 Min Read
Google Ads
The Fundamentals of Building an E-commerce Store
It’s no secret that the rise of online shopping in recent years has been meteoric. People spend more money online these days than ever before, which makes now the perfect time to build an e-commerce store. However, if you’re new to online sales, it can be hard to know where to begin. In this article, […]
03 Feb 2020
10 Min Read
Google Ads
What is a SERP?
A SERP is a Search Engine Results Page—the page displayed by search engines like Google when a user inputs a search query. When a user searches for something, they’re presented with a SERP that contains a list of results ranked in order of relevance to their query. The goal of a SERP, from the search […]
03 Feb 2020
10 Min Read
SEO
Ranking Factors 2020 – What is the Next Big Thing in SEO
It’s the dawn of a new year and the perfect time to take a look at what 2020 has in store in the world of search engine optimization (SEO). Since search engines became the primary means the average Internet user navigated the World Wide Web, SEO has remained at the center of web-related conversations. The […]
03 Feb 2020
10 Min Read