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The Importance of Keyword Research to Guide Your Content

How knowing your audience and choosing the right keywords makes all the difference When it comes to effective and successful SEO audits, the importance of keyword research is often overlooked but it’s a crucial factor in undertaking a successful SEO audit. When you know your keywords, you can begin to work towards climbing the search […]
08 May 2024 10 Min Read

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Everything you Need to Know About SEO and Content Marketing
Optimisation
Everything you Need to Know About SEO and Content Marketing
The two most essential elements of digital marketing campaigns have to be SEO and content marketing. These two go hand in hand and, if combined judiciously, can work wonders for your business. Search engine optimization and relevant content complement each other with a great blend of traffic and trust. As search results bring in new […]
24 May 2022 10 Min Read
Using Google Analytics and SEO to Build a Successful Ecommerce Store
Ecommerce
Using Google Analytics and SEO to Build a Successful Ecommerce Store
For those who own ecommerce businesses, it is crucial to understand how to grow your business. Various factors, like traffic, engagement, etc., matter the most for an online business. This is especially true for small businesses with limited funding. That is why you need to know how to fully optimise your resources to grow your […]
24 May 2022 10 Min Read
Google Analytics in Ecommerce SEO
Ecommerce
Google Analytics in Ecommerce SEO
Overview Setting up an ecommerce website is by no means an easy feat. After spending hours perfecting every detail of your online store, you might expect a flood of customers as soon as you are live. However, this is usually far from reality. Besides their website, businesses need to invest in marketing and search engine […]
24 May 2022
Remarketing 101
Google Ads
Remarketing 101
Consumers always want to find products and services close to their location. As such, more than 46% of all Google searches are for local content. So, regional businesses must leverage all local search engine optimization (SEO) tools and ride the digital marketing wave if they want to survive. Additionally, local Search Engine Optimisation enables physical […]
27 Apr 2022
The Definitive Guide to Get the Best out of Your SEO for Your Ecommerce Site
Ecommerce
The Definitive Guide to Get the Best out of Your SEO for Your Ecommerce Site
When it comes to ROI, SEO for ecommerce websites has unmatched results. Yet, so many marketing campaigns fail due to a lack of SEO knowledge. A lot of factors come into play here. Everything from the ecommerce site structure to navigation, category pages and even product pages need to be optimised to rank in search […]
06 Apr 2022 10 Min Read
.au Domains are Here: What You Need to Know?
SEO
.au Domains are Here: What You Need to Know?
For digital marketers and business owners savvy in the tech space, the introduction of .au domain is a game-changer. Australians have been keenly awaiting this upgrade for years, despite talk lingering across the virtual wavelengths throughout this time. But it’s happening. These exciting .au domain names are about to hit the market and that means […]
28 Mar 2022

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Increase Conversion Rate
Ecommerce
Increase Conversion Rate
You have a cool website, you put up advertisements, you even managed to create a landing page, but your conversion rates are just not looking up. Can you relate to this problem? Then this is the best place to get all your answers. In our Conversion Rate Optimization (CRO) journey, we’ve come across several strategies […]
10 Mar 2022
Rank Math or Yoast SEO: Which One Will Help You Win the SEO Game?
Ecommerce
Rank Math or Yoast SEO: Which One Will Help You Win the SEO Game?
Insights Rank Math or Yoast SEO: Which One will suit you better? Launched in 2010, Yoast SEO has been the face of WordPress plugins. 288 million downloads are proof of its popularity since then. Though Yoast SEO remains an industry giant, it still makes sense to go beyond using just a single WordPress plugin. If […]
28 Feb 2022 10 Min Read
How to Edit Shopify Robots.txt File?
Ecommerce
How to Edit Shopify Robots.txt File?
Insights Editing the Shopify Robots.Txt File: The How-to Guide The Shopify robots.txt file enables you to give commands to search engine crawlers such as Google. These instructions will tell them what resources are most relevant to your search. The file will also tell web crawlers when not to crawl certain resources, such as login or […]
27 Feb 2022 10 Min Read
Top 2023 SEO Trends to Stay Ahead of the Search Engine Game
Ecommerce
Top 2023 SEO Trends to Stay Ahead of the Search Engine Game
eCommerce website owners expecting higher conversion rates, digital marketers wishing to create a solid SEO strategy, or freelance specialists offering services – SEO trends for 2023 are crucial for all. And why shouldn’t they be? You need to have the search engine algorithm at your fingertips for your website to rank well. From site navigation […]
25 Feb 2022 10 Min Read
How to Improve Your Ecommerce Business – 5 Steps to Grow Successfully!
Ecommerce
How to Improve Your Ecommerce Business – 5 Steps to Grow Successfully!
The eCommerce store market is booming! And when we say booming, we mean that the industry is all set to touch USD 32 Billion by 2024. While this is excellent news for businesses with eCommerce platforms, it also highlights the importance of digital marketing. And for local businesses with zero online presence, this is the right time […]
22 Feb 2022 10 Min Read
Want to improve your website for technical SEO? Start with this checklist
SEO
Want to improve your website for technical SEO? Start with this checklist
In the world of digital marketing, Search Engine Optimisation (SEO) plays a pivotal role in driving organic traffic and elevating your website’s visibility on search engine results pages. While content and backlinks are commonly discussed aspects of SEO, there’s another critical component that often goes overlooked—Technical SEO. Technical SEO focuses on the infrastructure and performance […]
12 Nov 2020 10 Min Read
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