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SEO
Why Many Businesses Just Don’t Get SEO
There is so much confusion, misinformation, and anxiety about search engine optimisation that it actually boggles my mind. Google’s in on it. SEO consultants are in on it (sometimes by just trying to teach too much). Website developers are often unwittingly doing it. Pseudo-experts are in on it. And yet, SEO “fluency” is extremely low […]
15 Jul 2023
10 Min Read
Optimisation
7 Ways To Add Value To Your Niche Websites
There are an ever-growing number of case studies online from people who have built so-called “niche sites”. These are typically content sites or blogs, monetized with Adsense, the Amazon affiliate program, or CPA ads that aim to draw traffic from the search engines before turning these visitors into profit. It’s nothing new. Many of us […]
10 Jul 2023
10 Min Read
Google Ads
3 Ways to Leverage Current Trends And Events for a Great Campaign
There’s never been a more challenging time to work in marketing – especially when you’re on a small budget. On one hand, the internet allows brands to connect with a larger audience than ever. What’s more, the seemingly banal act of “sharing” has been a game changer for marketers, amplifying their messages thousands of times […]
12 Jun 2023
10 Min Read
Social Media
How to Create Product Videos with Impact
Videos for your product are an excellent tool for B2B and B2C companies. Product videos are useful for increasing product sales and educating people about your product. A report by the company, Animoto, found that 75% of those surveyed found the video to be helpful during the research phase of the buying process. 84% of […]
06 Jun 2023
10 Min Read
Google Ads
Optimizing Your Content for Search (Checklist)
Once you’ve composed your blog post, your next step is to prepare it to get as much visibility as possible. Your biggest source of traffic, in the long run, is likely to be Google. In this article, we’re going to look at how you can optimize your articles for search engines for sustainable, long-term traffic […]
31 May 2023
10 Min Read
SEO
How to Find Out What Keywords Are Relevant to Your Business
Keyword research is everything for the average business. It is the foundation of any search engine optimization strategy. It also helps understand and relate to your target audience and their struggles and needs. The right keywords can bring the right people to your business – and by investing your time in keyword research, you can […]
24 May 2023
10 Min Read
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Optimisation
10 Tips for Developing Better Blogger Outreach
Do you feel like your blogger outreach strategy lacks some oomph? Or maybe you are working on an influencer marketing strategy but something just doesn’t feel quite right. The following ten tips will take any blogger outreach strategy from “meh” to “yipee!” Reach out to a new niche Take your buyer personas a little bit […]
17 May 2023
8 Min Read
SEO
Three Quick Ways to Increase Your Site Visitors’ Time-on-Site
Many website owners and web publishers put a great deal of emphasis on traffic. Most of the time these numbers are enough to grab advertisers, but some want to know that those people landing on the page are actually staying there, reading the content, and moving forward in making a real decision. After all, it […]
01 May 2023
10 Min Read
Google Ads
Link Building vs. Content Marketing: How to Well-Time Each Strategy
While there are many different layers and aspects of SEO, there are two different strategies that tend to get used and discussed most often: link building and content marketing. As with many things in business, it helps to have a balance between a few different tactics. However, this is a little bit more difficult with […]
12 Apr 2023
10 Min Read
Optimisation
SEO Priorities to Focus on from 2023 Forward
It’s no secret that search engine optimization is constantly evolving, so it can be tough to keep up with new tactics and strategies that do after all move the needle and help your site survive all the multiple algorithm updates. If you want your SEO strategy to succeed, however, this is unfortunately one of the […]
09 Apr 2023
10 Min Read
Optimisation
5 Ways to Fix Dips In Your Organic Traffic
It happens to everyone. After months of tireless work, traffic begins to really flow. You are getting the user statistics you have only dreamed of, and your website is really taking off. You are becoming an authority in your industry, Adsense is starting to pay some decent cash, and then… the drop. Those numbers that […]
27 Mar 2023
10 Min Read
Optimisation
How Advanced SEO Makes Your Content Shine (For Readers and Search Engines)
No matter where you go looking for information on blogging and SEO, you’ll always find a common piece of advice: write for people, not search engines. It sounds simple in theory, but what about rankings? You can write for people, but it doesn’t do them any good if your content is buried under a mountain […]
21 Mar 2023
10 Min Read