Work with the team that’s driven growth at the world’s biggest brands
From SMBs to enterprise companies, our clients hire us to get them out of the marketing weeds and deliver staggering results, on repeat.
$100,000,000
New revenue generated for our clients
TOP 3%
of Google Partners in Australia
smart Aussie businesses trust us to power their growth
Work with the team that delivers. Every time.
Our values power reliable results. Meet our department heads who live & breath these values.
Founder, Director
Founder, Director
Michael Jenkins
Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he's driven growth for businesses of every shape and size. There isn't a digital challenge he hasn't seen or a platform he's not experienced in.
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HEAD OF GROWTH
HEAD OF GROWTH
Guy Rintoul
Guy brings a postgraduate qualification and 10+ years' experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
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Head of Paid Media
Head of Paid Media
Gabriela Serrano Ruiz
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T's 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
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Head of SEO
Head of SEO
Chamal Alahakoon
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
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SENIOR SEO LEAD
SENIOR SEO LEAD
Parmiss Kia
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
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DIRECTOR OF CLIENT SERVICES
DIRECTOR OF CLIENT SERVICES
Eric Shaikh
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He's built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
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SEO CONTENT MANAGER
SEO CONTENT MANAGER
Anna Martin
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout's content strategy.
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PAID MEDIA SPECIALIST
PAID MEDIA SPECIALIST
Laura Ridley
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
Contact usFrom the Top End to the Apple Isle, we’re here to serve you.
Fact
We’re in the top 3% of Google Partners in Australia
OTHER AGENCIES
TRUE EXPERTS IN OUR FIELD
ChatGPT for Business: What Australian Brands Actually Need to Know
A procurement manager opens ChatGPT, asks for the best digital marketing agencies in Melbourne, and gets three names. One is your competitor. You’re not mentioned. This is already happening across every category in Australia — and most brands don’t have a strategy for it.
Social Media Ads Getting Clicks But No Sales? Here’s Your Diagnosis
Your Meta Ads show 1,200 clicks but only 12 purchases. The problem is almost never the ad itself. Shout Digital’s paid social team diagnoses the three root causes of clicks-without-conversions and shows you exactly where to look first.
How to Optimise Your Product Pages for AI Shopping Recommendations
A growing number of Australian shoppers now ask ChatGPT or Google’s AI Overviews what’s the best product for their needs before they ever run a traditional search. If your product pages aren’t structured for AI extraction, you’re invisible in that first moment of consideration. These six changes move the needle.
Why Your Google Ads CPA Keeps Rising (And How to Fix It)
Rising Google Ads CPA is almost never a platform problem. It’s one of five fixable issues inside your account. Here’s how to diagnose which one is pulling your numbers up, with Australian market context and a 5-point audit checklist.
AI Search vs Google SEO: How Keyword Strategy Has Changed in 2026
The brief that used to read “rank for ‘best running shoes Melbourne'” now needs a second half. Both Google rankings and AI citations matter in 2026, and the strategies that earn each are related but not the same. Here’s what’s changed, and what a dual-track keyword strategy actually looks like.
Best Social Media Ad Platforms for Australian Retail Brands in 2026
Australian consumers spend nearly two hours a day on social media, and organic reach is functionally dead on most platforms. This guide covers which paid social channels (Meta, TikTok, Pinterest, YouTube) deliver the strongest ROAS for Australian B2C retail brands in 2026, and how to sequence your budget across them.
Google Search Console: The Free SEO Tool Every Australian Business Needs in 2026
Most Australian businesses have Google Search Console set up and haven’t logged in this month. This guide covers the five GSC reports that actually move the needle, and the one quick win hiding in each one.
How Much Traffic Are You Losing to AI-Generated Answers?
AI tools summarise content from thousands of websites and deliver direct answers without always linking back to the source. Here’s what the traffic data shows, which content is most exposed, and what to do about it.
ChatGPT Ads in Australia: What Every Marketer Needs to Know in 2026
ChatGPT launched ads in Australia on April 17, 2026. Here’s exactly how they work, what they cost, how they compare to Google Ads, and what Australian marketers should actually do about it right now.
Intro to Google Search Console: The Free SEO Tool Every Australian Business Needs in 2026
Google Search Console is the free tool that shows you exactly how Google finds, crawls, and ranks your site. This guide covers every key report, the 2026 AI Overviews updates, and the three practical workflows Shout Digital uses to find fast SEO wins.
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