The brand’s main website was run by the head office in Germany, and had some useability issues that were affecting conversion. To add to the complexity, each Porsche dealership had their own website templates used to sell pre-owned and demonstrator vehicles. These dealership sites lacked consistency, clarity and functionality.
Porsche Motor Company addressed usability and consistency challenges across multiple dealership websites with expert Shout Digital marketing team. Improvements enhanced site functionality, boosting ex-demo inquiries and overall online engagement.
- Test drive leads to dealerships Up
- Ex-Demo inquiries up
Firing on
all cylinders
We conducted in-depth usability testing on all their dealership sites and carried out a detailed audit of the main Porsche brand site.
With our findings and recommendations, we presented a thorough usability and conversion document to stakeholders in Australian and Germany. Part of that document was reimagined wireframing for all dealership sites, which now forms the main structure of dealerships across Australia.
A streamlined and more user-friendly menu structure across the corporate site, aligned to the off-line user experience provided by the brand and dealership network.
Local and international stakeholder management was crucial
Our findings from a detailed site audit, with a acheivable and measurable recomendations got the whole project green lit
200%
Test drive leads to dealerships Up
200%
Ex-Demo inquiries up
Porsche - Porsche Motor Company
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