With over 4,000 students in four locations in Melbourne and a campus in China, Haileybury is Melbourne’s largest private school. Given the high lifetime value of a student, the private school market is fiercely competitive. To increase brand awareness with parents, Shout developed a localised SEO & SEM strategy including geo-targeting campaigns around locations. We have handled launch of two new compasses. City and Darwin.
Haileybury, Melbourne’s largest private school, partnered with Shout Melbourne team to boost brand awareness through a localised SEO and SEM strategy. Geo-targeted campaigns helped attract high-value enrolments and supported new campus launches.
- Lead generation increase
- Increased Open Day bookings
- Increased in organic sessions
"A world-class reputation.
A local success."
In the private school space, the School directories rank very well. We saw an opportunity for Haileybury on a Melbourne level (rather than a Victoria-wide level or national level) to rank above these directories, and well and truly above competitors.
To increase brand awareness with parents, Shout developed a localised SEO & SEM strategy including geo-targeting campaigns around locations. We have handled launch of two new compasses. City and Darwin. We also implemented a Melbourne wide campaign via “Private Schools Melbourne”, and also targeted suburbs surrounding each campaign.
A Very Public Success
Smarter timings for campaigns aligned the campaign with the purchase conversations parents were having.
37%
Lead generation increase
9%
Increased Open Day bookings
2x
Increase in organic sessions
4%
Increase in enrolments
Shout took a complex brief and created a simple solution. Very smart. Very approachable. Very effective.
Haileybury - Haileybury
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