Cleanaway is the number one player in the industry. With smaller competitors stripping market share through targeted SEO/SEM campaigns, Cleanaway needed more effective marketing to build a sustainable future.
A global agency’s campaign underperformed. Shout Digital Melbourne identified key inefficiencies and optimised implementation to drive stronger performance and lead generation results
- Increase lead generation
- Lower CPL
- Increase Conversion Rate
Recognising market behaviours to
drive more rubbish collections
Upon taking over the account, Shout rebuilt the paid search campaigns by utilising best practices thereby making the six figure campaigns ruthlessly efficient.
Moreover, we also developed a site-wide content strategy, and national and local SEO strategy supporting Cleanaway’s 170 locations. Our analysis showed conversion and enquiry were higher between 6-8 a.m. By adjusting spend, and enhancing mobile, we increased traffic, share of voice and conversions
More Mobile Rubbish Removal
Recognising the use of mobiles in the purchase path gave Cleanaway customers easier ways to plan their days.
557%
Increase in leads
61%
Cost per lead down
712%
Increase in CR
150%
Increase in CTR
Shout used a consumer behaviors insight to significantly drive leads, conversions and sales.
Cleanaway - Cleanaway
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