The board had mandated a need to scale up the digital department. And the results were being generated purely on branded search terms. Baby Bunting needed to be found across the board for people who were searching for baby products online. Whether they are looking by product category i.e. prams, or by their favorite brand. Baby Bunting needed to own the search space when people were looking. And moreover, get reach on social media.
Through expert SEO consulting, Baby Bunting increased organic traffic and strengthened online visibility by targeting non-branded keywords, helping the brand dominate search results for baby products across categories and brands.
- Increase Organic traffic
- Increase ROAS
- Increase foot traffic to stores
Making multi-channel
a screaming success.
Shout developed an omni channel organic search, paid search, content and social strategy to boost online and in store sales quickly. Bringing dominance to the space online.
Shout helped scale up traffic by 86% in 3 months. This started by providing a growth forecast, utilising Baby Buntings under performing results, and turning these around through some content strategy, link building. As a long term client, Shout has helped scale up results month on month, year on year.
Multi-channel Consistency
4x
Increase in Organic Sessions
500%
Revenue Growth
10x
Return on ad spend
Up 32%
Instore visits
Shout helped us create a single brand with consistency of messaging across online and traditional channels.
Baby Bunting - Baby Bunting
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