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Consumers always want to find products and services close to their location. As such, more than 46% of all Google searches are for local content. So, regional businesses must leverage all local search engine optimization (SEO) tools and ride the digital marketing wave if they want to survive. Additionally, local Search Engine Optimisation enables physical […]
With over 92% of social marketers leveraging the Facebook marketplace as one of their primary revenue drivers, Facebook has cemented its name as one of the best social media platforms to market on. A hub for B2B and B2C advertising, Facebook provides the option of leveraging innovative marketing touchpoints such as stories ads, google ads, carousel ads, […]
When it comes to ROI, SEO for ecommerce websites has unmatched results. Yet, so many marketing campaigns fail due to a lack of SEO knowledge. A lot of factors come into play here. Everything from the ecommerce site structure to navigation, category pages and even product pages need to be optimised to rank in search […]
As traditional content get mowed down with live videos, carousel ad, and slideshows, it is time to buckle up for more robust paid campaigns. Facebook, the social media platform, has come a long way into the metaverse in an attempt to compete with search engine giant Google. Despite steep competition from other social media networks, […]
In the 21st century’s digital era, brands need to be engaged in regular online advertising. Gone are the days when advertisers would run their commercials solely on television, waiting for potential customers to notice the brand. The advent of social media has allowed brands to find their target audience across their targeted demographics. For instance, […]
Do you often encounter ads from brands or websites you recently looked up? Well, news flash- that is not a coincidence, you were retargeted! Most internet users approach e-commerce sites to browse with no intention of actually making a purchase. Only around 2.17% of e-commerce visits convert into purchases. Thus, the responsibility of retaining customers […]
For digital marketers and business owners savvy in the tech space, the introduction of .au domain is a game-changer. Australians have been keenly awaiting this upgrade for years, despite talk lingering across the virtual wavelengths throughout this time. But it’s happening. These exciting .au domain names are about to hit the market and that means […]
Congratulations, you’ve set up your Shopify store and are ready to conquer the world of e-commerce! But, wait, how do you ensure your target audience discovers your online store amidst the vast digital landscape? Building a stunning Shopify store is just the first step; effective promotion is the key to attracting potential customers and turning […]
You have a cool website, you put up advertisements, you even managed to create a landing page, but your conversion rates are just not looking up. Can you relate to this problem? Then this is the best place to get all your answers. In our Conversion Rate Optimization (CRO) journey, we’ve come across several strategies […]
Digital marketing has grown leaps and bounds over the last few years and pay-per-click campaigns are an excellent example of the growing digitization. The ultimate idea behind internet marketing is that you pay for ads that have been clicked on. One has to only pay if their ads attract customers and generate leads. This makes […]
Remarketing campaigns are a popular technique used by businesses to convert leads who have been past visitors to their websites. You can create ads specific to the products searched for by your potential customers and display them on the Google display network. In the ever-expanding digital landscape, capturing and retaining the attention of your target […]
Insights Rank Math or Yoast SEO: Which One will suit you better? Launched in 2010, Yoast SEO has been the face of WordPress plugins. 288 million downloads are proof of its popularity since then. Though Yoast SEO remains an industry giant, it still makes sense to go beyond using just a single WordPress plugin. If […]
