The Challenge
While designer sneakers were trending, Sneakerboy took things to a new level.
Main Goals
Our Solution
Online smarts helped
While designer sneakers were trending, Sneakerboy took things to a new level.
The brand is about scarcity as much as it is design and luxury. The challenge was to create wider exposure, while keeping exclusivity.
Sneakerboy leveraged targeted Google Ads campaigns to increase eCommerce revenue while maintaining brand exclusivity.
- Increase in eCommerce Revenue
- Increase in Social Revenue
- Ranking Key Category Words
Online smarts helped
generate awareness and build a VIP database
Shout leveraged the strong line up of brands that Sneakerboy stocked through keyword strategy on branded search. Via search network, Google shopping & Dynamic Remarketing. Shout promoted events and a combination of online and in store only events. We created significant enough interest, that each store had Apple style queues waiting to get in. And online sales literally selling out of stick within hours.
Sneaky good promotions
Clever promotions powered by innovative online raised awareness and drove attendance at bespoke events
x10
Increase in eCommerce Revenue
x5
Increase in Social Revenue
#1
Ranking Key Category Words
+200%
Event Participation
With the help of the Shout team, we had lines up around the block for our events
Sneakerboy - Sneakerboy
We are digital marketing experts
