The Challenge
Main Goals
Our Solution
A more focused search strategy
Moula is a lending provider to small businesses. Founded by a director of Credit Swisse, Moula provides instant cash flow loans to small businesses using an algorithm that views and analyses bank statements and Xero files. The lending market is a competitive game, and Moula’s direct competitors are banks. With a unique USP, Moula engaged Shout to create a digital marketing strategy and become executive on the strategy.
Moula, a fintech lender for small businesses, partnered with Shout to develop and execute a powerful digital marketing and SEO strategy.
- SEO position for sub-category
- SEO position for key categories
- Increase in organic traffic
A more focused search strategy
made it easier for Moula to convert customers
Shout developed an SEO, SEM and paid social strategy to lift number of online loan applications, by tailoring all campaign & SEO targeting to ‘online’ specific phrases that pre-qualified traffic and users before they reached the Moula website.”
B2B and B2C leanding success
By understanding key customers and their needs, we ensured the customers who did visit were the right ones
#1
SEO position for sub-category
#2
SEO position for key categories
91%
Increase in organic traffic
#5
SEO position for key B2B categories
Shout helped us find new ways to get new traffic for our new offer
Moula - Moula
We are digital marketing experts
