The Challenge
Main Goals
Our Solution
Staying visible in a highly competitive market is
Electrical trade account holders were accustomed to visiting stores, faxing or emailing orders, and speaking to their assigned rep. The European parent of L&H does over 40% of their B2B through digital channels, and mandated that Australia boost the current percentage from 1% to 5% within 5 years.
Lawrence and Hanson aimed to increase digital B2B sales. By implementing Shout SEO consulting, they boosted site traffic and shifted trade account holders toward online ordering.
- Search ranking in “face masks” during COVID
- Search ranking in seasonal needs
- Increased site traffic
Staying visible in a highly competitive market is
key to success
We worked with stakeholders to educate about the benefits of digital, how it would work operationally, and how the business could measure and track KPIs. Then we customised a strategy that could be phased across the company that would tap into the new generation of tech savvy customers who want to order digitally and have their products delivered to the site.
Powering online growth
A tailored mix of SEO and SEM helped generate high search placements and higher traffic onsite
#1
Search ranking in “face masks” during COVID
#2
Search ranking in seasonal needs
150%
Increased site traffic
300%
Increased sales conversions online
The team at Shout helped us get in front of buyers, when they were buying
Lawrence and Hanson - Lawrence and Hanson
We are digital marketing experts
