The Challenge
Main Goals
Our Solution
Target audience research supported a
Furla is a luxury brand setting up a retail presence in Australia. Shout was engaged to drive brand awareness of the brand and the flagship store and drive brand awareness and demand generation from all digital channels to support rapid brand expansion in the region.
Furla partnered with Shout Digital agency Melbourne to boost brand awareness and demand through Google Ads, supporting rapid retail expansion across Australia.
- Social Impressions
- Search ROI
Target audience research supported a
complete prospecting strategy in social media
A paid search campaign around luxury goods drove demand through a multi-channel social media strategy. Data acquisition campaigns supported awareness for store opening and further brand activations.
Creating a dynamic funnel
Combined with remarketing and a curated database, we drove sales online and through the doors
500%
Search ROI
1,000,000+
Social Impressions
Shout have been great partners for the Luxury Retail Group and have developed many innovative approaches
Furla - Furla
We are digital marketing experts
