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In the ever-evolving world of digital marketing, Pay-Per-Click (PPC) advertising has emerged as a powerful strategy for businesses to reach their target audience and drive measurable results. PPC campaigns enable businesses to display their ads to a highly targeted audience, increasing brand visibility and driving qualified traffic to their websites. To optimise the performance of […]
Understanding the customer journey is a vital component of any digital marketing campaign today. However, to accomplish your goal you need to have quality data available to help you analyze the best approach. Google Analytics has long been a web developer’s top weapon in the arsenal to determine the path that happens on a website. […]
In the ever-evolving landscape of digital marketing, ensuring the integrity of your online advertising campaigns is paramount. Click fraud, a deceptive practice where illegitimate clicks artificially inflate your advertising costs, can compromise your ROI and distort your data. This blog post delves into six effective techniques to shield your campaigns from click fraud’s detrimental effects. […]
Do you remember when you were a kid and you threw a ball into the neighbour’s yard? Who knew why you did it? Maybe it was an “accident.” Maybe you had a crush on the girl next door. Whatever the case was, you used the ball and hopped the fence. That is the modern technological […]
Throughout the history of advertising on the internet, most advertising used the shot gun approach. If you hit as many people as possible with your ad as many times as possible then you can generate amazing results. In the fast-evolving landscape of digital advertising, staying ahead of the curve is paramount to capture your audience’s […]
In the realm of search engine marketing, the question of whether to venture into branded paid search or not has become a pivotal juncture. The decision to bid on branded terms for an upsurge in search traffic stands juxtaposed with concerns of falling into a strategic pitfall. In this article, we navigate a middle ground, […]
Every business needs to have a lead generation strategy in order to generate sales online. However, the difference between B2C and B2B lead generation companies have key differences. Lead generation is an essential part of any business’s marketing strategy. It helps to identify potential customers and build relationships with them. While there are many types […]
Google shopping is one of the most powerful traffic sources for eCommerce site owners. While there are a number of pros and cons to being listed on Google shopping, very few articles discuss the pros and cons of multiple listings.Below we discuss this in further detail to help you understand how to best use the […]
Overview We are seeing new behaviours in society, business, and culture as we transition back to normality. Ecommerce has boomed through the pandemic and has likely converted late adopters.Marketing technology has become so intuitive and measurable, you are simply leaving revenue on the table if you aren’t experimenting with different communications, mediums, and channels. Here […]
Overivew Ask anyone in the retail industry and they will tell you how risky and volatile it has always been. The scenario of having a warehouse full of stock, and no money in the till is hopefully one which can now be mitigated with the use of simple technologies. Below are some examples of how […]
In the dynamic realm of online advertising, Google’s cost per click (CPC) model has long been a staple for businesses seeking digital visibility. Yet, amidst this established approach, the potential of cost per thousand views (CPM) advertising often goes overlooked. While not advocating for a complete transition from CPC, integrating CPM into your AdWords strategy […]
It is a huge shift in consumer behaviour, and a great opportunity for marketers looking to increase their customer base. By using strategies like hyperlocal geolocation and geo fencing targeting they can reach more prospects.Did you know that Smartphone users now pick up their devices 221 times every day? Most smartphone users do not even […]
