The Challenge
Main Goals
Our Solution
A while new look at retail online
Founded in 1987, Mitch Dowd remains one of the very few independent and privately owned clothing businesses in Australia. Mitch Dowd has traditionally run a wholesale model, selling through David Jones and Myer. Ecommerce was growing organically, and reached a point where it made sense to scale up the online division. After trying a traditional above-the-line agency using SME-focused campaigns, their online retail effort was struggling.
After limited success with traditional SME campaigns, they turned to Shout Digital SEO services to boost retail performance and drive a significant increase in organic revenue.
- Revenue Increase
- Increase in organic revenue
- Return on ad spend on Google
A while new look at retail online
gave Mitch Down a whole new look on their balance sheet
We worked closely with Mitch Dowd to be able to forecast sales results that aligned to the businesses growth objectives with a guaranteed x-chart. This mapped the client’s growth outcomes on a quarter by quarter basis. We then built a customised strategy that would deliver the growth from the x-chart.
We then moved into repositioning all retail campaigns, rebuilding those campaigns to leverage search, enhanced their content strategy, link building and social campaign activation.”
Looking good online
By understanding what drives online retail we were able to drive visitation, site engagement and sales
92%
Revenue Increase
72%
Increase in organic revenue
1:20
Return on ad spend on Google
The team at Shout helped us create a digital strategy that drove sales and keeps us visible
Mitch Dowd -
We are digital marketing experts
