When building Melbourne’s tallest building, the owners knew from the outset that they would be breaking records at every turn. One of those records was that they had to fill more apartments than any other building in the city had ever attempted.
Explore how Shout Digital Melbourne team helped Australia 108 improve search visibility, enhance keyword performance, and drive a substantial uplift in qualified lead enquiries
- Increase in leads
- Tenancy KPIs
Landing pages that repeatedly landed tenants
An intricate paid search and social strategy was developed and implemented to drive qualified leads to the sales team.
From there we helped the sales team convert leads into showroom appointments through a range of rich and informative landing pages about the retail and residential spaces, accompanied by a downloadable prospectus and floor plan documents.
A 360 degree view of the customer journey
By funneling quality leads to the sales team, then onto a showroom appointment, we knew and played to the decision making triggers at each step of the way
17x
Increase in leads
100%
Tenancy targets met
Australia 108 - Australia 108
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