Balance wanted to achieve B2B lead generation across retail, government and education verticals. The challenge was, each vertical has a different persona to reach, with different influencers and motivations to take action.
- Traffic growth
- B2B online leads
- Business Growth
We plugged Balance Internet into their new B2B audiences
We developed a B2B search and content marketing strategy to generate leads and drive demand generation and awareness in the three verticals.
This included:
- A high intent search strategy across Adobe B2B platforms and Drupal Gov CMS.
- A content strategy that delivered traffic to the blog that answered specific questions for potential clients, particularly focusing on trending topics.
Shout also curated hosted events, including the development of prospecting lists, email invites with warm introductions, inmail messages, LinkedIn and Facebook ads and post event marketing messaging via marketing automation. The specialised content and theming of the evening was able convert high level leads into the pipeline. Attendees included multinational retailers, big four banks and insurance businesses.
One size doesn’t fit all
Our search strategy, content strategy and blog helped Balance achieve success in three disparate verticals
4x
Traffic growth
3x
B2B online leads
Shout turns complex problems into actionable digital plans that deliver results
Balance Internet - Balance Internet
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