The Challenge
Main Goals
Our Solution
By shifting focus to high-intent account based marketing we found corporates with existing social-enterprise budgets.
Lockdowns have significantly reduced corporate orders. Moreover, the new business pipeline was reliant just on referrals and word of mouth within the CEO’s network.
Lockdowns reduced corporate orders, leaving growth reliant on CEO referrals. Fruit2Work needed SEO to boost online visibility and create a steady stream of new business opportunities.
- Paid Search
- Return on SEO spend
- Conversion Rate
By shifting focus to high-intent account based marketing we found corporates with existing social-enterprise budgets.
When lockdown hit Shout went all in on high-intent account based marketing opportunities that had an existing social enterprise budget. This kept the impact and purpose of the brand as a priority.
- Paid Search – Developing highly targeted
- Organic Search – Increasing organic search rankings
- Conversion Rate Optimisation – Redesigning the site to rank key terms in organic search results
- Web Development – Redesign and rebuild website
- Content writing – Create language framework and reauthor all website content that is on purpose
- Impact – Worked with Social Impact Agency to craft further reach into new markets
Delivering the freshest content
A highly targeted search strategy, a rebuilt website and content of the highest relevance softened a global pandemic.
7x ROI
Paid Search
12x
Return on SEO spend
6x
Conversion Rate
Fruit2Work - Fruit2Work
We are digital marketing experts
