Elk had built a solid boutique strategy across over 400 outlets Australia wide and needed to increase market share online to set up for expansion into the USA.
Elk aimed to boost their online presence and market share through targeted SEO strategies in Brisbane, supporting their strong boutique network and paving the way for successful US expansion.
- Organic Search Growth
- ROAS
- Ecommerce Growth
Some lateral
thinking and a shift in strategy unlocked growth online.
We developed an SEO & SEM strategy for Australia and the USA to target all category and sub category terms.
An initial focus on clothing evolved to also target jewellery, nightwear, leathergoods and a new men’s range. Enabling a higher average order value and aligning the brand to new categories. We also worked closely with their platform supplier to optimise site speed, programmatic SEO and make technical adjustments.
Shipping an Aussie Elk to America took some serious SEO and SEM smarts
4x
Organic Search Growth
9x
ROAS
2x
Ecommerce Growth
Shout helped us transition from selling purely in boutiques to accelerating our D2C via ecommerce, multiplying our online division. They also helped us enter the US market with success as well as successfully launch into new categories.
Elk The Label - Elk The Label
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