The Challenge
Main Goals
Our Solution
DATA DRIVEN
Despite earning $10 billion a year in revenue, Bunzl’s B2B digital strategy was almost non-existent. Clients are acquired through tendering, channel partnerships and account executive prospecting. Bunzl needed help increasing the volume of account holders in their work safety division. As well as developing B2B ecommerce sales to drive new revenue streams.
Through a combined social media and SEO strategy, Bunzl increased B2B leads and enhanced online visibility, supporting growth in account holders and driving new eCommerce revenue in their work safety division.
- Increase B2B leads
- Increase B2B eCommerce
- Website Conversion Rate
DATA DRIVEN
Result.
We implemented an account based marketing strategy including:
- LinkedIn Account hit list targeting – List creation, marketing templates, CRM set up, qualification
- LinkedIn Advertising – Custom list targeting and remarketing
- Paid Search – Highly targeted paid strategy for safe product keywords and Google shopping
- Organic Search – Leveraging a large SKU product base to generate interest in products and then convert account holders
- Conversion Rate Optimization – Prospective purchasers also needed to sign up and be approved to be an account holder which in turn generated leads. We also used entry and exit intents and landing pages on account sign up pages to boost conversion
Turning leads into loyal customers
Putting Bundl’s large SKU product base to work in search turned prospects into purchasers into account holders
6x
Increase in B2B leads
11x
Increase in B2B eCommerce
3x
Website Conversion Rate
Shout is well known in the B2B account based marketing space and I had dealt with Shout in a previous role as National Marketing Manager. When I started the role, one of the first things I did was sign Shout to work with me to help develop a strategy, process map our activity and help me manage stakeholder engagement to get the required budgets. Shout developed timely results, solid reporting and delivered above all set KPI's.
Bunzl -
We are digital marketing experts
