Transform ChatGPT into your ultimate brand champion
Every ChatGPT shout-out drives revenue. You could let your competitors cash in. Or you could let us help you get your brand named first, fast, and in the answers that count.

$1 billion+
New revenue generated for our clients
TOP 3%
of Google Partners in Australia
Ambitious brands come to us for eye-popping organic results
ChatGPT drives more AI search traffic than any other platform.
Will it mention you?
AI search is rewriting the rules. Buyers already ask ChatGPT the questions they once typed into Google. If your brand isn’t cited, you’re invisible to the 800 million people chatting with it every week.
The window’s still open, but not for long. Brands that act now will lock in the top spot in every AI-powered conversation.
STAKE YOUR CLAIM IN THE NEW TRAFFIC GOLD RUSH
Own the AI spotlight
ChatGPT is now the 5th-most-visited site on Earth. Show up here and you control the lion’s share of new visibility.
Score 2.3X more clicks
ChatGPT users click external links 2.3X more often than Google users, bringing warmer, conversion-ready traffic straight to your funnel.
Lock in early-mover wins
Brands already cited by ChatGPT are seeing 400% traffic spikes and 436% conversion lifts. Before their rivals have even noticed.
Your ChatGPT SEO BLUEPRINT
Here’s how we help you get recommended by the world’s most powerful AI assistant. Using proven SEO fundamentals adapted for AI.
VIEW OUR SERVICES01
Uncover your AI search potential
First we establish your baseline, building a clear view of your AI-visbility today and how your brand can get cited by ChatGPT. We’ll run a full audit of your current rankings, site quality, content signals and brand authority. Then we build a strategy to get you recommended by ChatGPT and future-proof your search presence.
02
Be seen in the engine behind ChatGPT
ChatGPT leans heavily on Bing to generate answers, but Bing doesn’t work like Google. Its AI overviews favour concise structure, strong source signals, and technically clean sites. We fine-tune your setup to match how Bing ranks and recommends, so your brand gets cited in the answers your buyers are looking for.
03
Build a presence where ChatGPT looks for answers
AI search engines pull answers from a web of trusted sources, like Wikipedia, industry directories, third-party listings, and media coverage. We’ll make sure your brand is listed, consistent, and credible everywhere it counts. So when ChatGPT’s sourcing an answer, your name rises to the top.
04
Prove you’re the authority
Let’s make it easy for ChatGPT to trust you. AI decides who to recommend (and who to skip) using the E-E-A-T framework: Experience, Expertise, Authoritativeness, and Trustworthiness. We’ll weave those signals into your content and site structure, so your brand stands out as the expert to trust.
05
Write for how people search and ChatGPT answers
Buyers ask ChatGPT real questions. We create content that mirrors those conversations and make it easy for ChatGPT to pull from your pages. That means natural language, clear structure, and helpful answers that stand out in AI search.
06
Turn your visuals into trust signals
Visuals do more than make your content look good, they help AI decide who to feature. We optimise your images, videos, and graphics so they speak clearly to ChatGPT’s ranking systems. From AI-readable captions to structured data and brand-aligned design, every asset is built to boost your authority and surface your brand in more answers.
Start pulling high-intent traffic STRAIGHT FROM CHATGPT
Turn AI visibility into real revenue. We’ll get your brand named in AI snapshots to boost pipeline, build instant trust, and capture clicks that convert. With strategies built for where search is going.
01
Bing snapshot optimisation
Expect to: Get named in ChatGPT’s AI-driven overviews
You’ll get:
- Pages optimised for Bing’s AI snapshots (beyond the ten blue links)
- Strategic formatting that fits Bing’s AI-overview structure
- Enhanced crawlability and schema so your authority is clear to AI models
02
Trust-Signal integration
Expect to: Become an unskippable, authoritative source
You’ll get:
- Structured-data enhancements (E-E-A-T markup, clear authorship cues)
- Author profiles and site elements that showcase real-world proof (testimonials, awards)
- Listings in the key third-party directories AI relies on (e.g. Wikipedia, industry hubs)
02
Trust-Signal integration
Expect to: Become an unskippable, authoritative source
You’ll get:
- Structured-data enhancements (E-E-A-T markup, clear authorship cues)
- Author profiles and site elements that showcase real-world proof (testimonials, awards)
- Listings in the key third-party directories AI relies on (e.g. Wikipedia, industry hubs)
03
Q&A content creation
Expect to: Own the answers AI users ask
You’ll get:
- Q&A-style pages crafted around real buyer prompts
- Clear, skimmable layouts and schema markup for AI extraction
- Content mapped to the natural-language questions your customers use
04
Visual asset optimisation
Expect to: Rank in AI’s multimodal answers
You’ll get:
- AI-optimised captions, filenames, and alt text on your images
- Structured data and metadata so visuals can be correctly cited
- Branded visuals designed to build familiarity and trust in AI results
05
Prompt-lab testing
Expect to: Turn guesswork into guaranteed mentions
You’ll get:
- Live testing of your top buyer-intent prompts
- Reports showing if, where, and how often your brand is cited
- Competitive visibility insights (who else is being mentioned, and why)
06
Ongoing visibility insights
Expect to: See exactly how AI SEO moves the needle.
You’ll get:
- Real-time citation reports across your priority queries
- Plots of citation trends so you know what’s working
- Actionable recommendations for continual refinements
This is what happens when growth-minded brands work with best-in-class digital marketing strategists
Arnold Thomas Becker
$224
Cost per lead
100%
Improved Acquisition Through Search
#1
Search Ranking: Workers Comp Lawyer
#2
Search Ranking: Personal Injury
Michael and the team at Shout have helped us stay visible where we need to be seen
Arnold Thomas Becker
View case studyNational Tiles
100%
Increase in SEO Traffic
400%
Increase in Social Traffic
#1
Ranking Key Category Words
45%
Reduction in Cost Per Sale
The team at Shout gave us the digital foundation we needed to dominate the market online and in-store
National Tiles
View case studyRepco
#1
Increase in Category Rankings
2x
Revenue Growth Online Transaction
5x
Increase in organic sessions
300%
Increase in local in-store conversions
Shout has been an energetic and responsive partner, helping us establish a healthy, profitable presence online.
Repco
View case studyBaby Bunting
4x
Increase in Organic Sessions
500%
Revenue Growth
10x
Return on ad spend
Up 32%
Instore visits
Shout helped us create a single brand with consistency of messaging across online and traditional channels.
Baby Bunting
View case studyClients love our innovative approach, BUT THEY STAY FOR THE RESULTS…
Boosted our sales & traffic significantly
“We have seen a significant increase in qualified traffic and online sales. I would highly recommend SHOUT for digital marketing and online strategy.”
Stuart Duff • Laybyland
Strategic, results-driven, and always on target
“Shout is well known in the B2B account based marketing space and I had dealt with Shout in a previous role as National Marketing Manager.
When I started the role, one of the first things I did was sign Shout to work with me to help develop a strategy, process map our activity and help me manage stakeholder engagement to get the required budgets.
Shout developed timely results, solid reporting and delivered above all set KPI’s.”
Tom Acton • BUNZL
Transformed our brand & dominated the market
“Shout helped us modernise our brand. And not only help us enter the digital space, but dominate the vertical in two years. Shout increased our B2B leads dramatically.”
Tom Rose • Rose Office Furniture
Opened our eyes to what digital can really do
“I’ve been working with Shout Digital for a number of years and they have achieved great things for us, managing all of our SEO and SEM. The Shout team are very professional, know their stuff and are responsive and very pleasant to work with.
Shout showed us how effective and simple an online campaign could be, and opened our eyes to the possibilities of digital marketing.”
Scott Haywood • Tontine Group
Creative thinking that drove demand
“The team at Shout thought beyond the obvious to find interesting ways to boost demand generation for Cocobella.”
Kiara Serbest • Cocobella
Delivered big results across multiple brands
“Shout Digital is a dedicated group of professionals we would highly recommend for anyone who is seeking to scale up their business through advanced digital strategy.
Michael, Megan and the team are committed, responsive and innovative in delivering positive results and have done so across 3 of our brands, Homedics, The House of Marley & Revamp Hair. True experts of their trade!”
Yashinta Hynes • Homedics Australia
FREQUENTLY ASKED QUESTIONS
Yes, and the upside is huge. Buyers use ChatGPT for product research, comparisons, and quick recommendations. When your store gets cited:
- Higher-intent traffic lands on your product pages ready to add to cart.
- Long-tail question coverage skyrockets (e.g., “best cruelty-free skincare under $50”).
- Rich media citations (images, how-to videos) increase trust and click-through.
We optimise your product descriptions, review snippets, schema, and supporting content so ChatGPT can surface your catalogue. And so shoppers arrive ready-to-buy, not to just window-shop and bounce.
Absolutely. Your account is steered by our dedicated AI-search team, led by senior strategists who have run growth programs at some of the world’s biggest brands, including former CMOs from Google and Apple.
They focus full-time on generative-engine optimisation: fixing site structure, adding structured data, running prompt tests, and tracking citations. In short, you’re guided by people who live and breathe AI-driven search. And have proven they can deliver results at global scale.
It’s unlikely.
Most wins come from targeted upgrades: restructuring key pages, adding schema, tightening internal links, and updating visual assets with AI-readable captions. Full redesigns are rare and only recommended if your current site is slowing you down with issues like a bloated CMS, or poor mobile performance.
We start with the highest-impact pages, like FAQs, product hubs, pillar content. Then roll improvements out in sprints, so you see gains without a months-long rebuild.
Yes, you still need Google, but the game has changed. Google remains the biggest traffic source on the planet, and its own AI Overviews are rolling out fast.
What’s different is how you optimise: clear page structure, stronger credibility signals, natural-language answers, and richer visuals. Those same upgrades power your ChatGPT visibility, so our program strengthens both channels at once.
Think of Google SEO and AI SEO as two lanes on the same highway, ignore either one and you limit how far (and how fast) you can grow.
No. Optimising for AI search actually strengthens your Google presence. The trust markers we add (clear author bios, structured data, faster load times) align with Google’s E-E-A-T guidelines.
Plus, creating answer-oriented content improves user engagement metrics, which Google loves. You get a dual benefit: higher credibility with AI models and a sturdier foundation for traditional organic search.
Classic SEO was built around Google’s “ten blue links.” AI Search (often called GEO or Generative-Engine Optimisation) cares about three extra layers:
- Source trust (citations from Wikipedia, news outlets, academic or government sites)
- Natural-language answers (content written in Q&A format, not keyword lists)
- Bing visibility (because ChatGPT relies on Bing’s index and ranking signals)
We still keep your Google basics tight, like technical health, internal links, topical depth. We simply add these AI-specific signals so you’re chosen in conversational search, too.
AI engines don’t publish neat top-10 lists, so we track citations and engagement signals instead.
Our dashboard logs every time ChatGPT references your domain across a curated prompt set. We also tag AI-referral traffic in GA4 and tie it to on-site behaviour (time on page, demo forms, sales).
The result: a clear view of when, where and how often you’re being recommended—and what that means to your bottom line.
Most clients notice three gains in the first quarter…
- Visibility lift: your brand starts appearing in ChatGPT answers for priority queries
- High-intent traffic: visitors arriving via AI search tend to browse longer and convert faster
- Reputation boost: being the name an AI recommends builds instant credibility with buyers.
Specific numbers vary by industry and starting authority, but you’ll receive baseline metrics on day one and month-over-month reporting that shows exactly how citations, visits and conversions are shifting.
It depends on your starting point. If you already have solid technical SEO, credible off-site citations and a bit of Bing traction, we can usually earn first ChatGPT mentions within 4–6 weeks of implementation.
Starting from scratch? Expect a 60–90 day ramp-up while we fix site structure, add trust signals, and seed authoritative citations. Either way, you’ll see progress markers every fortnight (prompt-test screenshots, citation logs, and traffic shifts) so you’re never guessing where you stand.