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The landscape of digital advertising is constantly evolving, with automations through features like dynamic keyword insertions becoming the norm. Programmatic advertising is no longer the future; it’s very much dominating a large chunk of today’s advertising spent. In 2019, US advertisers are on pace to spend approximately 60 billion on programmatic display, and this number […]
Learn how to effectively boost your customer’s retention, and convert one-time buyers into repeat customers, with email campaigns that are proven to work.
Overview “How long does it take for SEO to bring results?”– This is one of the most frequently asked questions among website owners. The complexity and intricacy that shrouds the world of SEO has given birth to unrealistic expectations pertaining to when to start expecting results. Most website owners think that SEO is a one-time […]
UTM tracking is a powerful traffic and performance tracking metric that provides accurate and detailed data regarding sources and and type of clicks. It can be used to track the efforts of A/B testing across several versions of a campaign, or monitor a single campaign’s performance.
With competition rising in every industry, it is getting difficult increasingly difficult to scale your business. Imagine if you could clone your best customers into thousands of fresh new prospects that you know will buy your product– doesn’t that sound wonderful? And maybe even a little fantastical, but it isn’t. Not with Facebook’s lookalike audiences. […]
There are many types of people who own websites and for various reasons. What ties them all together is their goal of growth- more traffic, more clicks, more conversions. But to amplify a site’s performance, you must measure its current state. Google Search Console helps with that– it is a free platform by Google that […]
WordPress powers 750 million websites on the Internet. There are many reasons why people flock to this powerful CMS, one being that it’s SEO friendly by default. WordPress generates clean coding that adheres to good SEO practices. Its themes and features are also built in a way that inspires search engine bots to seamlessly navigate […]
Keywords are the terms that your customers type into search engines like Google when they’re looking for something—and the foundation on which all search marketing campaigns are built. Whether you’re planning an SEM or SEO campaign, it all starts with identifying the keywords you’re going to target.
Remarketing converts a ton better than traditional marketing and can drive some serious ROIs, which makes it an essential marketing strategy in 2019.
Schema markup, or ‘structured data’, is one of the most powerful and underutilized forms of web content optimization. It can help you to jump ahead of your competitors’ right to the top of the SERPs and control how your content appears on the results pages.
CRM or customer relations management can help businesses to ensure that they are recording, tracking and nurturing their customer relationships in order to produce the best possible sales figures.
Did you know speed is also a key factor in SEO and that a slow loading website (especially mobile) would have negative repercussions on your SEO performance? Here’s why.
