Get discovered by the internet’s most click-ready buyers

Yes, 100%.

You’ll work directly with Shout’s senior AI search specialists. No handoffs to juniors. No generic advice. Just high-level, strategic collaboration with experts who’ve helped some of Australia’s biggest brands drive revenue through search, and now, AI search.

Nope. We work with what you already have, we don’t tear it down.

Most of the work is targeted: key pages, technical gaps, missing signals, content that needs optimising for clarity and credibility. We’ll map the highest-leverage opportunities first and roll out in phases that match your workflow, your team’s capacity, and your goals.

No. In fact, it can help.

Google also values high-quality, well-structured, helpful content. The changes we make to improve how Perplexity sees your brand will almost always align with what Google looks for too. We’re not breaking the rules, we’re getting sharper with how your content earns trust across AI and search.

And if anything ever creates risk, we’ll flag it and adjust.

Not quite. While Perplexity uses web content like Google does, it’s not a search engine in the old sense. It acts more like a real-time researcher; pulling from trusted sources to answer specific questions.

So while things like schema and E-E-A-T still matter, you’ll also need to optimise for clarity, credibility, and content structure in ways that traditional SEO doesn’t cover. That’s what our Perplexity strategy is built to do.

There’s no traditional rankings page like in Google, but that’s where our process comes in. We run real-time prompt tests to see exactly when, where, and how your brand is getting cited in Perplexity’s answers.

We track this over time so you get visibility into how you’re performing, where you’re gaining traction, and how often you’re showing up over competitors. It’s visibility with receipts.

Because the window won’t stay open for long.

Perplexity is growing 20% month-on-month and is already processing billions of questions a year. But it’s currently flying way under the radar. That makes this a rare moment where early investment equals long-term competitive edge.

Act now, and you can build authority while the cost of entry is still low and the impact is disproportionately high.

We’re optimising for real citations in Perplexity’s answers, not just impressions. When your brand shows up, it's as a trusted source. That means:

• Higher‑quality traffic from buyers already primed to trust you
  
• Better conversion rates from users further down the funnel
  
• Early-mover gains in a rapidly growing channel

This is about building credibility that compounds and converts. Not vanity metrics.

That depends on your current site structure, authority signals, and how well your content maps to the kinds of queries Perplexity is answering.

For many brands, we start seeing early citations in weeks, not months, especially after we implement the key technical and content changes that improve your sourceability.

Because Perplexity pulls from the live web, changes can have a faster impact than traditional SEO. We'll track this together and adapt as we go.

Absolutely, here’s why: Perplexity might not have ChatGPT’s user base yet, but it attracts a highly valuable segment: informed, research-driven buyers.

These are the people who want answers they can trust, and Perplexity gives them just that. With real-time footnotes linking directly to source content (yours, if you optimise for it).

Traffic from Perplexity tends to be warmer, higher intent, and more likely to convert. And because fewer brands are competing for visibility here, the ROI opportunity is big. Especially for early movers.