Your next 1,000 customers are already searching GOOGLE’S AI OVERVIEWS

Yes, and they’re backed by some of the best minds in the business.

At Shout, you’re not getting a junior marketer guessing at prompts. You’re getting a cross-functional team that includes:

• AI search strategists who’ve trained with the latest Gemini updates
  
• SEO specialists who understand Google’s evolving AI index
  
• Ex-Google and Apple growth leaders who know what it takes to win visibility at scale
  
• Technical experts who run prompt lab tests and monitor AI response behaviour in real time
  

It’s not just AI-optimised. It’s Shout-optimised.

It’s unlikely. We work with what you’ve got.

Most brands don’t need a total content overhaul, they need smart, strategic changes that align with how Gemini reads content and recommends brands. That might mean reworking page structures, adding Q&A sections, building out topic clusters, or strengthening trust signals.

The goal is refinement more than reinvention. We’ll show you exactly what’s missing and how to fill those gaps.

Absolutely. SEO hasn’t disappeared, it’s just evolved.

Gemini doesn’t replace traditional SEO; it builds on it. Everything that helps your site rank well in Google (like fast load times, strong content, clear structure, trust signals) still matters. What’s changed is how that content is surfaced.

AI Overviews now dominate above-the-fold real estate. If you’re not being cited by Gemini, you risk being outranked by AI answers, even when your content is better.

Optimising for Gemini ensures your SEO is future-proof and still pulling traffic in the AI era.

Gemini is Google’s AI engine and it’s directly connected to the world’s biggest search index.

Unlike ChatGPT, which relies on static training data (with optional browsing), Gemini has real-time access to Google Search. It’s also deeply integrated across Google products, meaning its AI Overviews show up directly in search results for billions of users.

Gemini is also multimodal. That means it understands and ranks content across formats like text, images, video, even audio.

If ChatGPT is a brilliant assistant, Gemini is the gatekeeper to the world’s search traffic. Ready to walk through?

Not at all. In fact, Gemini optimisation supports and strengthens your organic performance. Because Gemini is Google’s AI, it works off the same index and prioritises similar signals: clarity, trust, authority, structure. 

When we optimise your site for Gemini, we’re also reinforcing best-practice technical SEO, E-E-A-T signals, and crawlability. You don’t have to choose between classic rankings and AI Overviews, you can (and should) win both.

Not quite, but that doesn’t mean you’re flying blind.

Gemini doesn’t follow the traditional 1–10 rankings model. Instead, it selects what it believes is the most relevant answer (or source) based on real-time query understanding, trust signals, and your site’s topical depth. That makes visibility more fluid, but it also makes strategy more important.

Here’s how we track performance:

• Prompt testing: We run live Gemini queries across your high-value topics to check if and where you're being cited.
  
• Citation monitoring: We analyse which of your pages Gemini pulls from, how often it mentions your brand, and how that shifts over time.
  
• Traffic impact: We measure shifts in organic traffic, conversion rates, and time-on-site from AI-driven sources.
  
• Search console patterns: As Gemini references more of your content, we monitor keyword trends and CTR changes.

While Gemini doesn’t have a formal “rank tracker” yet, our testing framework gives you the next best thing: a clear picture of what’s working, what’s not, and how to improve it.

Traditional SEO is about ranking your pages in Google’s organic results. Gemini, on the other hand, powers AI Overviews, the new AI-generated answers that appear above everything else on the page. These answers pull from multiple sources across Google’s live index and cite trusted brands directly.

Winning here is a little different to traditional SEO. Instead of just keywords, you need structured content that answers full, natural-language queries. You need E-E-A-T signals (Experience, Expertise, Authoritativeness, and Trustworthiness). You need schema, clarity, and visual assets that AI can parse and cite.

We optimise for both. Because Gemini introduces a new layer of SEO: not just being findable, but being the go-to source AI recommends.

Expect more than just traffic. Expect qualified, conversion-ready visitors who already trust what they’re seeing.

Brands featured in AI Overviews are reporting a 26% increase in conversions year-over-year (Google Marketing Live, 2024). Why? Because AI Overviews sit above the fold, higher than ads, organic links, and featured snippets. They’re the first thing users see. And when Gemini cites your brand as the trusted source, it’s a credibility signal that drives action.

You can also expect a lift in:

• Topical authority and semantic visibility, especially when we build content clusters designed to align with Gemini’s index.
  
• Engagement across multimedia formats like video and audio (yes, Gemini ranks those too).
  
• Future-proofed discoverability, as Gemini expands to more countries, devices, and verticals.
  

We measure success not just in traffic, but in the quality and intent of that traffic. And we give you the reporting to prove it.

That depends on your current visibility, competition, and how well your existing content aligns with Gemini’s ranking signals. 

If your site already has strong authority and structure, you could start showing up in AI Overviews within a few weeks of implementation. For brands starting from scratch or needing foundational fixes, it typically takes 1–3 months to see measurable movement.

But this isn’t just about ranking, it’s about readiness. Gemini pulls directly from Google’s live index and rewards trusted sources with clear structure, schema, and topic depth. Our strategy focuses on making sure you meet those criteria from day one. So while others wait for algorithms to catch up, you’ll be building visibility that compounds.