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Customer Lifecycle Marketing – Mapping customer’s interaction over their lifetime can highlight areas of opportunity

Overview In today’s highly competitive business landscape, understanding your customers and their journey is paramount to success. That’s where customer lifecycle marketing comes into play. By mapping out your customers’ interactions and experiences throughout their lifetime, you can gain valuable insights that highlight areas of opportunity and unlock untapped potential. In this blog post, we […]

February 5, 2020
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Customer Service as a Sales Funnel

Overview If you’re like most businesses, then your sales almost exclusively define your success. Hence, the need to optimize your sales funnel. Albeit, successful selling isn’t the job of your sales reps only. Customer service is a sales channel too. US businesses lose about $62 billion every year to poor customer service. Also, 51 percent […]

February 5, 2020
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The CRM sales funnel – Why HubSpot is an effective tool for medium-sized businesses

Overview If you run any kind of business today, you need a tool that will streamline and optimize your sales funnel. That includes lead management, tracking lead actions, growing contact database, developing email templates, appropriately targeting those emails and integrating various data sets. Given the number of customers, prospects, mailing list subscriptions and website visitors […]

February 5, 2020
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First, Last and Linear Attribution – Defining the three major attribution model

In the dynamic world of digital marketing, understanding the effectiveness of your campaigns and attributing conversions accurately is essential for making informed decisions and maximising your return on investment (ROI). Attribution models are the powerful tools that shed light on the customer journey, helping marketers identify which touchpoints contribute most significantly to conversions. Among the […]

February 5, 2020
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SCHEMA – best practices for eCommerce sites

If you’re running an eCommerce store, and you’re not utilizing schema to markup your website content, you’re missing out.  Schema – or ‘structured data’ – can help you to capture more of that all-important SERP real estate, improve your clickthrough rates, and ultimately drive more traffic to your website. In this article, we’re going to […]

February 4, 2020
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What Are Consumer Personas and How Can They Help Me?

A key part of any marketer’s job is to fully understand who their customers are in order to inform the decisions they make. With the rise in popularity of social media, it’s now becoming a lot easier for businesses to gather data on their customers.  However, gathering the data is just one step in the […]

February 4, 2020
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Introduction to Content Personalisation

It’s clear that personalization is the future of content and eCommerce. 92% of marketers already report using personalization in some way, and 58% report using it specifically on their website. Plus, you can bet that those who aren’t will be in the near future. In this article, we’ll be providing a complete introduction to content […]

February 4, 2020