"*" indicates required fields
When you have 2 Billion users, the question is no longer can I find my niche. A better question is how to connect with the right prospects, so you do not squander your budget on low-value ones. That is why Facebook’s Custom Audiences is an important component to find these prospects for your business. Custom […]
You want to expand the reach of your upcoming ad campaign, and are comparing the Facebook Audience Network vs Google’s Display Network. The key question here is, which is the best for you? In the past, many people used only Google Ads, because they had the Google Display Network, an extensive network of websites around […]
Landing pages have been all the rage this year in digital marketing. They finally hit a tipping point where even the largest companies are using them to promote their business. What is a Landing Page? A landing page could by any page of your website but more often than not they are unique pages designed […]
Do you want to build your search presence on an international stage? Then you need to be able to set up the SEO attributes on your website. By doing this, you give Google the best chance of choosing your site no matter what country you sell your wares. To help you do that, Shout Digital […]
Like most stories about social media management, it all started with a black cat. In this case, there were a lot of black cats. It turns out that 70% of cats waiting for adoption in New Zealand are black.The problem: It is hard to take good photos of black cats, because they are… “tricky to […]
Every marketing strategy is a little bit different. It is like a reflection of the company marketing the business. While there is no one right way to market your business, here are some of the best practices that many of the most successful businesses around the world use to market their business. When you understand […]
When it comes to SEO, there are several metrics you should start tracking ASAP, find out how to utilise the many sophisticated SEO tools available to you.
Overview Organic reach and paid reach are two very important terms that come up often in relation to social media marketing. In this post, we’re going to be explaining what each of these terms means, taking a closer look at how organic reach and paid reach relate to each other, and sharing some insight to […]
Overview In a dynamic marketplace, businesses and products are born. While some grow, others die. About 52 percent of the Fortune 500 companies that existed in the past 15 years no longer exist. Businesses and products have lifecycles. Though ancient, understanding this concept has brought stability and surging revenues to many businesses globally. The product […]
Overview Your product page’s design could make or break a sale. Every point from research to purchasing an item is essential in your customer’s journey. It’s typical for visitors to your site to spend time going through your page to see what they like. But the one place every customer is drawn to make a […]
Overview In an era where online presence reigns supreme, local retail stores are presented with a unique challenge and opportunity: to seamlessly bridge the gap between their physical and digital realms. Enter this illuminating guide, dedicated to unraveling the intricacies of local SEO for brick-and-mortar businesses. From optimising Google My Business listings to harnessing location-specific […]
Overview Being a marketer requires knowing how to measure your success. But do you have robust data to validate your marketing performance? You need to know which social media channels generated the most traffic. Which ad campaigns resulted in lead generation and better conversions? Most importantly, what website contents drive the most customer engagements? Measuring […]
