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This Facebook for Business ad feature allows you to create custom audiences based on your customer list, website traffic, app activity, offline activity. In this article, you’ll discover how to create custom audiences for your Facebook ads.
If you’re completely new to email marketing, we can show you the basics so you can get up and running with a very newsletter for your customers today.
Weight Watchers and Jenny Craig are established household names in dieting and weight loss. In 2018, Australians spent a total of $6.6 Billion on weight loss products. Both businesses are international and have been established in Australia for over a decade. So who has the best marketing strategy and implementation? We’ve taken a deep dive […]
In the intricate realm of business, financial decisions lay the foundation for growth and innovation. However, the task of presenting a budget proposal to a Chief Financial Officer (CFO) can be daunting. This comprehensive guide is your ally in navigating this challenge. Building upon our insights into budgeting strategies, this blog post delves deeper into […]
In the sprawling realm of e-commerce, a seamless online shopping experience is pivotal. However, the digital landscape is riddled with potential pitfalls, and 404 errors are one such challenge that can deter customers and undermine SEO efforts. If you have an eCommerce store with a large number of SKUs (thousands of SKUs), you have probably […]
The competition between online booking agents has never been higher – with two main players competing for share of the market. In 2018, 63.56 million passengers flew through Australia on 673,600 flights. Flight Centre and Webjet represent two of the top online booking agents in Australia with a combined 12%+ market share. From time to […]
What is a bounce? A bounce is when a visitor lands on a page and leaves your site without visiting any other page. Your bounce rate is the number of people who bounce, compared to the number of people who explore at least one other page. The lower your bounce rate, the better. Remember, bounce rates […]
Chasing the right audience can lift your conversion rate by up to 300% (Source: Marketing Experiments).It’s the start of the conversion process that gets people from “that looks interesting” to “here’s my money”. It’s not all about ranking. One of the biggest tricks we see people fall for is chasing ranking over conversion.(If you have […]
Overview Are you putting the wrong message in the wrong place at the wrong time? Don’t you hate it when you know you’ve got a great message and no one seems to be listening?The answer could be as simple as, you’re telling the wrong people. At the wrong time. Or telling it in the wrong […]
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It’s probably not a shock that you need to optimize your site to get more conversions
