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Overview Google Ads (previously known as Google Adwords until July 2018) helps businesses increase their website traffic via search ads and display ads video (YouTube). Advertisers pay Google each time a user clicks on an ad they’ve placed on any of Google’s three ad networks. By increasing website visitor traffic, businesses can grow their conversions […]
Appearing among the first search results isn’t easy and it takes plenty of time, effort and resources to do so. However, by paying attention to these quality indicators, you will substantially increase the odds of your web pages appearing high up in search results.
All successful advertisements (and business ideas as a whole) are a mashup of different people’s thoughts. Spying on your competitors is, therefore, necessary if you want to get some practical, tested tips on what to do and what not to do.
Clients will abandon their purchase intent for diverse reasons. Remarketing is a great way to re-engage and recapture lucrative leads that would otherwise be lost for good.
Image Credit: Pixabay Business owners often seek out ways to increase sales and customer retention. And 80 percent of business professionals believe that you can do that with email marketing. But email marketing means that you must build a list, an action most marketers either dread or feel clueless about. Hence, this article aims to […]
Imagine this: You walk into an airport you are unfamiliar with. What’s worse is that there is no rhyme or reason to its structure. There are no signs that shows where to check-in bags and where to go for security clearance. The complete chaos will make you anxious, right? A website with no site structure […]
Humans are visual creatures for whom pictures speak louder than words. This is why Instagram is showered with a colossal quantity of engagement. Research shows that 1 billion people use Instagram every month, and 200 million Instagrammers visit a business related profile daily. What’s more? 62% Insta users state that seeing a product or brand […]
Image Credit: Michael Korcuska Linked is an excellent platform for business, professional, and career networking. It boasts over 630 million professionals and 30 million companies globally. It’s also a great tool to help B2B marketers connect to decision-makers and to generate valuable leads. LinkedIn reports that 92 percent of B2B marketers prefer the platform to […]
Category pages are used to make your content easily accessible, they are a directory listing all the pages, posts and products relevant to that category.
When it comes to marketing, businesses are always looking for evergreen strategies to make sales happen. Email lists are remarkable in that it gives you a timeless marketing asset you can repeatedly lean back years into the future. But, in this day and age, having a list isn’t enough because most people’s inboxes are flooded […]
All businesses want an online presence, but just having a website is no longer enough. To grow your presence, you need a constant stream of traffic flowing to the site. To make this happen, you need the power of a digital analytics tool– these are tools specifically designed to give you a treasure trove of […]
Pay-per-click is one of the best marketing techniques to get access to quick, targeted traffic. Google Ads (formerly known as Adwords) is among the most revered PPC platform, simply because it works. Google Economic Impact Report states that, on average, businesses make $2 in revenue for every $1 spent on Google Ads. Also, a survey […]
