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Author: Michael Jenkins

founder, director
Ecommerce

Impact of Online Advertising on Offline Purchases

Google has started rolling out “Store Visits” metric in Estimated Total Conversions (ETC) to meet the demand of the retail industry that want to learn

by Michael Jenkins
January 24, 2017
Ecommerce

Apple Music and Fashion Brands

Apple Music has become one of the biggest music streaming services on the planet.

by Michael Jenkins
September 8, 2016
Ecommerce

Pokémon Go and Mobile Marketing Strategy

Pokémon Go is all the rage right now.

by Michael Jenkins
August 11, 2016
magnifying glass on map
Ecommerce

Improve Your Local Google Search Results

Local Google Search can be a goldmine for small businesses who optimise their site properly.

by Michael Jenkins
July 20, 2016
Ecommerce

How to Improve Inbound Lead Generation

ImPOS was looking for a way to increase the number of inbound leads to their website

by Michael Jenkins
July 20, 2016
shopping carts stacked inside
Ecommerce

BOPIS: Buy online, pick up in-store

One of the great trends of the last few years is to buy online, pick up in store (BOPIS).

by Michael Jenkins
July 13, 2016
Ecommerce

5 SEO Strategies to Beat The 4-PACK PPC Ads

Search engine optimization changed dramatically when Google decided to change the format of their long-standing ad placements.

by Michael Jenkins
July 13, 2016
Ecommerce

Social Media Ad Budgets

By now you probably are aware of the fact that social media marketing, while powerful, is not free.

by Michael Jenkins
May 31, 2016
Ecommerce

Integrating Marketing Automation Tools

Not all marketing automation tools work together, that is why when you start out, you must learn how to integrate them into a cohesive package of services.

by Michael Jenkins
May 31, 2016
game pieces
Ecommerce

Turning Content into Leads the Right Way

Content marketing is a powerful force for generating leads when done correctly.

by Michael Jenkins
May 13, 2016
Lead Generation

The 5-Step Sales Funnel Optimization Plan

Sifting through the market, segregating consumers, and presenting them with the optimal product they can’t refuse;

by Michael Jenkins
November 17, 2015
Ecommerce

Shout! Announces Aquila Partnership

We a proud to announce our partnership with Aquila;

by Michael Jenkins
September 10, 2015

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