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While the principles of SEO in general are the same irrespective of the platform your website runs on, how you apply them will differ from platform to platform. We’ll first look at a number of practical SEO tips for your Magento site then delve into some of the best plugins for Magento SEO.
It is likely to be that a substantial proportion of the people visiting your site either didn’t intend to or weren’t really interested in what you have to offer. That sometimes comes down to your PPC ad appearing in search engine results pages (SERPs) for the wrong keyword string, otherwise referred to as negative keywords.
Whether you are creating brand awareness, generating leads, or increasing sales, you can use paid online ads to achieve your marketing goals. Understanding these pricing models is critical to developing an effective marketing strategy and campaign budget.
Pay Per Click marketing is a digital marketing model where an advertiser pays a digital platform and publisher a fee each time people click their ads.
For an E-commerce website, SEO involves improving your site to ensure your product pages appear among the top organic search results. When you generate more traffic, you can convert the traffic to sales.
Programmatic advertising is defined as the automatic management of online ads. Instead of manually purchasing ad sales, you use software to automate and speed up the process of buying and selling.
Search Engine Optimization (SEO) is the practice of improving different aspects of your website to enhance the user experience, increase traffic, and visibility in organic search results of major search engines.
There are several things you can do to present your brand as credible and trustworthy to your customers. If they trust you, then they will also be confident that you will provide them with an amazing product, service, and customer experience.
With the demand for valuable content on the rise, search engine ranking algorithms constantly changing, and with the amount of competition getting fiercer by the day, it’s now become a challenge to get your web pages to rank well for a specific keyword. Here are some actionable tips you can use to get your keywords to climb up the search engine rankings for your target keyword.
Google Analytics is a free digital analytics tool that helps you to understand the way users find and interact with your website. In this article, we’re just going to focus on the important stuff and walk you through some of the most useful metrics that you get right out of the box, what they mean, and what they can tell us about our marketing efforts.
EDM stands for Electronic Direct Mail. It’s a term often used interchangeably with email marketing but, while similar, there are a few nuanced differences between them. While both involve sending email communications with the goal of converting sales or building brand loyalty, EDM campaigns tend to be more hyper-targeted to very specific users.
Did you know that 35% of product searches start on Google? How about the fact that a third of Facebook users in the US use the Facebook Marketplace to buy and sell products? In light of those statistics, ensuring that your products are visible on these external marketplaces should be a no brainer.
