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Social media is more than a broadcasting tool to get the word out for your latest product. It is a platform where you connect with your customers to improve their experience with you.
When featured snippets launched in 2014, it was to help improve user experiences on Google. The challenge is that three later, many businesses still do not take advantage of this online marketing tool.
For years, Google dominated the search market in Australia. And while they still have a dominant lead, another player is separating themselves from the crowd and could make a run at being a legitimate contender in the search market.
Many businesses believe search engine optimisation means ranking first on the page to get more traffic.
Advertising online has gotten a lot more sophisticated in the past few years
The desktop era is over. Welcome digital marketers to the age of mobile devices.
Videos are the future of the internet. In fact, it is estimated that by 2019 over 80% of internet traffic will come from video.
Do you use video marketing to improve your social media results? If so, you are not alone. Consumers cannot consume enough video content these days.
In business, your reputation is everything. The right reputation can make your business a success while the wrong reputation can sink your business.
It was not so long ago that having a mobile website put you ahead of the game for search engine optimisation.
Getting quality views to your Google small business page is a key objective to any retail or restaurant owner looking to drive more foot traffic from the search engine.
