July 13, 2016

Top Facebook Video Ads Best Practices

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Michael Jenkins
Michael Jenkins

CEO - Shout Agency
[email protected]

Facebook Video Ads promises to be a significant component of any Facebook marketer’s budget in the future. They allow marketers the ability to create a compelling story in front of an audience of potentially 1.6 Billion people.

Even more compelling is the fact that Facebook crossed the 100 million hours mark for the time people spend watching videos on Facebook every month.

Like all ads, however, it is not a guaranteed success. If you want Facebook video ads to succeed, you need to follow some timed-tested best practices.

In the vast realm of social media marketing, Facebook stands out as a powerful platform that can significantly boost brand visibility and engagement.

Within the Facebook advertising landscape, video ads have emerged as a highly effective way to capture attention, convey messages, and leave a lasting impact on your audience.

To maximise the potential of Facebook video ads, it’s essential to follow best practices and leverage the latest strategies.

In this informative blog post, we delve into the realm of Facebook video ads, uncovering the top best practices that will elevate your advertising game.

We’ll explore the key elements of successful video ads, from crafting compelling narratives and optimising video length to selecting the right call-to-action and targeting the right audience.

Whether you’re a seasoned marketer or just starting your Facebook advertising journey, this post will provide you with practical insights and actionable tips to create captivating video ads that generate impressive results.

Below we discuss these best practices in detail to help you create the best video ads for your business.

5 Facebook Video Ads Strategies

1. What’s your story

Good Facebook video ads have a story behind them. Before you start pumping out video ads, think about your company’s story.

Whether it is about the founding of the company or how your products and services make a difference in the lives of your customers. The best stories engage the audience to want to learn more.

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.

Dr. Karen Nelson-Field discovered that the videos remembered most were those that provoked a feeling of exhilaration. Providing excitement, and not using the traditional 2 minute video where you just talk in front of a camera. Story telling on video can be a powerful marketing force that also can be shared and engaged with your ads.

That is why it is not surprising that eZanga’s recent survey discovered that 30% of respondents were less likely to skip videos that they found humorous. Humour is a powerful emotion when used correctly on video.

2. Understanding your value

Once you have a good story, you need to explain the value of your company and/or product.

For example, Facebook does this themselves with their Facebook Groups video. They talk about how Facebook evolved from the social network for college students to one that works for the whole family.

Facebook Groups video show how users can connect with others who have similar issues and challenges on the platform. By doing this, they show that people can benefit from using Facebook groups.

They do this by showing the stories of users who found value in being part of a Facebook group. It became their community and part of their identity in some cases.

3. Encourage Shares

Social media accounts for 31.24% of all site traffic. Facebook accounts for 24.63% of this amount.

Therefore, we would be remiss if we did not mention how you should focus on creating video ads that are so good people want to share them with friends.

Video sharing has a huge effect on your ROI because the more the video is shared, the more views and potential branding and leads you receive from your efforts.

This in itself is a key driver of why engagement is important on Facebook. It is vitally so for Facebook videos.

4. Visual

Did you know that 90% of the information we consume in our mind is visual? It is the reason why movies do so well in our society. They are a visual panorama on our brains.

Think of Star Wars! Why do so many like it? Because Star Wars has amazing visual special effects. Why should your Facebook video ads be any different?

While we do not believe you need George Lucas quality videos, you should have a visual focus to your video ads.

5. Measure results

Now that your ad goes live, the real work starts. Facebook Insights provide advertisers with a wealth of information. Therefore, just like you would with any other Facebook ad you need to measure the results to optimise your performance.

Final Thoughts

Facebook video ads have great potential with the right strategy. As long as you use the tips above, you can use Facebook video ads to increase your customer lead generation processes and brand reach for your business.

The biggest requirement for improving your Facebook video ads is a quality strategy. To ensure you have the best strategy for your Facebook video ads we invite you to join us for a free initial consultation with our advertising staff to ensure you are using the best practices for your business.

Book a free 45 minute consultation today.

    Book a free 45 minute consultation today.

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      As Founder and Director of Shout Web Strategy, Michael Jenkins is at the forefront of digital marketing. Since it’s inception in 2009, Shout has built a strong reputation as one of Australia’s leading strategic SEO agencies, assisting online businesses to formulate, implement and track successful marketing strategies. Michael is a respected thought leader and digital strategist, specialising in online strategy, corporate SEO, Google retargeting, email and conversion rate optimisation, and online reputation management. Follow Michael on Google+, connect with him through LinkedIn or visit the Shout Web Strategy website.

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